Val Vazquez Email & Phone Number

Glenview, Il, Us

Carlsbad, California, Us

Northbrook, Illinois, Us

Northbrook, Illinois, Us

Owns the end-to-end marketing automation strategy in support of global business growth and revenue goals, connecting the dots between Sales, Marketing and Operations to identify areas for optimization across People, Process and Technology. * Enabled acquisition of 4k contacts, 88 Sales meetings booked and $1M in pipeline through Sales prospecting initiatives.* Improved lead qualification rate for key Division by 20.6%, leading to a “days in MQL” decrease of 24 days to 48 minutes.* Instrumental to the definition and implementation of the organization’s centralized Lead-to-Order process, resulting in the consolidation of disparate processes/definitions and multiple marketing automation and CRM instances.* Works in lockstep with Sales and Marketing to develop Marketing Automation Roadmap in support of business and revenue goals; identifies quick wins, dependencies, risk and long-term goals.* Identifies needs, develops and conducts process and technology training/documentation by role and function; tracks results, identifies areas for improvement and implements optimization plans.* 76% improvement to the marketable database since 2021 and 95% decrease in record duplication. * Key stakeholder in the selection of Account Planning & Management solution (Valkre), in support of SAMA adoption.* Leads global Data, Integrations, Marketing Automation functions, and a team of 9 outsourced SDRs/ LDRs.* Responsible for strategy and operationalization of integrations between marketing automation platform and critical Sales and Marketing systems, proprietary software and dot com. * Defines marketing automation data collection/governance, and its role in global data acquisition strategy. * Inhouse Marketing and Sales global data privacy and consent management expert.

Northbrook, Illinois, Us

Responsible for global processes, governance and administration of UL’s disparate marketing automation landscape, including gathering regional and business requirements to define an operationalization strategy in support of lead gen.* Ensured continuity and standardization across disparate systems, identifying processes and technology improvements.* Named Demand Generation Captain for enterprise-wide Lead-to-Order project, leading the effort to drive customer centricity across all marketing and sales process at UL.* Responsible for supporting the global Sales and Marketing organizations in preparation global data privacy regulations including GDPR (EU), LGPD (Brazil), PDPA (Thailand) and APPs (Australia). * Developed/distributed training materials and facilitated marketing automation virtual courses and in-person workshops.* Leveraged Marketing Automation capabilities to solve for Sales and Marketing challenges and gaps.* Developed/distributed training materials and facilitated marketing automation virtual courses and in-person workshops.

New York, Ny - New York, Us

Responsible for working with clients’ to maximize their marketing automation and CRM investments. * Developed journey orchestration engines, nurture programs, explicit, implicit and behavioral scoring models, lead grading, and technology implementations/integrations. * Implemented data-collection mechanisms that resulted in the ability to closely track marketing investments and campaigns, and collaborated with clients to make impactful data-driven and results-oriented decisions.* Clients included: Konica Minolta Business Solutions, American Kennel Club, Sizmek and New York Road Runners).

Austin, Tx, Us

Burr Ridge, Il, Us

*Marketing Automation Strategy: Responsible for the strategy and execution of agency and client marketing automation programs including drip nurture, behavior-based engagement nurture, explicit and implicit scoring, and digital footprint tracking. ** Responsible for migrating 11 IBM Silverpop client deployments to Marketo and HubSpot in the span of 5 months. ** In-house Marketo, HubSpot and IBM Silverpop expert; responsible for training and supporting users in person and online.* Project Management: Mass migration of 13 IBM Silverpop instances to Marketo; resulting in 25 multi-channel nurture programs, more than 1.5 million records across 22 clients, 353 email initiatives and 5 million emails sent.* Multi-Media & Multi-Touch Initiatives: Work closely with Fulfillment Manager, Teleservices Manager and Manager of Data & Analytics to help provide clients with well-rounded marketing programs.* Sales Enablement & Support: Developed a series of tools and worksheets designed to allow the user to map, align and discover what content assets are available for immediate use, which are in need of refreshing, and which need to be created. Designed the agency’s Sales Enablement Workbook – a tool that allows the user to price and estimate all Demand Center’s services.

Burr Ridge, Il, Us

* Marketing Automation Execution: Develop best practice guidelines for the design and setup of lead scoring, lead nurturing programs, email campaigns, progressive profiling and social media integration. * Demand Generation & Management: Support demand generation and lead management initiatives by directing the development and execution of scoring models, programs and email marketing campaigns. Design and implement standard processes and procedures for system and program management. * Reporting & Analytics: Analyze and optimize all lead generation campaigns, and deliver regular activity and performance reports with recommendations to help drive success.

Knoxville, Tn, Us

* Marketing Automation Structure: Responsible for building the marketing automation strategy and infrastructure from the ground up, including data management, CRM, behavioral lead scoring, engagement-based email nurturing, fully automated the online and in-person event registration process, and project management.* Lead Generation: Have designed and executed the three top performing (highest click-through and download rates) email marketing campaigns in the history of the organization. Became a key player in developing and modernizing the company’s webinar strategy. * Project Management: Have taken on multiple “hats” and executed numerous projects simultaneously, including new website launch support, dynamic web form design, working hand-in-hand with the Salesforce.com administrator in cleaning the organization’s data and past campaigns, and developing effective marketing results tracking.

Miami, Fl, Us

• Worked closely with the Sales and Management teams on lead generation and awareness campaigns that helped align marketing, sales and business goals• Developed marketing strategies that were later implemented by regional marketing teams globally• Effectively planned, executed, managed and tracked numerous types of campaigns, including Cost Per Lead, Content Syndication, Webinars, Trade Shows, Lead Nurturing, Lead Scoring, Branding, and Lunch & Learns• Strategically utilized proficient marketing automation skills to increase lead conversions• Marketing efforts influenced sales opportunities and increased closed business year after year• Developed relevant online seminar, email marketing, web and thought leadership content• Negotiated and signed media contracts with key publishers in the industry• Utilized Salesforce.com expertise in delivering executive reports and dashboards to business units worldwide• Established and implemented global lead scoring program, still in use today

Miami, Fl, Us

Edited and fact checked press releases prior to publication; and managed PR firms responsible for media activities in the United Kingdom, Benelux, South America, Australia and North America. Executed all North American marketing campaigns from beginning to end, including contract negotiation, research, planning, budget tracking, content creation, lead generation, content syndication, webinar execution and sales reporting.

Miami, Fl, Us

Assisted a global customer base, placed orders for over 400 locations across 25 countries, conducted sales walk-troughs for VIP customers, supported management team and company CEO. Worked closely with the marketing department in developing brand awareness campaigns. Traveled nationally to set up Bijoux Terner stores in new locations.

I divided my time between staffing three separate store locations, conducting walk-throughs for international wholesale customers and placing orders. I was also responsible for keeping track, checking for inconsistencies, and verifying the day's finances. The stores continuously received new jewelry and precious stone shipments which I was responsible for inventorying, as well as quickly and thoroughly learning about each piece in order to be able to sell it.