Valérie Biehler-Schwaighofer Email & Phone Number

Paris, FR

Germany

Frankfurt Am Main, Hesse, Germany

• Leading and developing the Dutch Marketing team (7 people). Responsible for recruiting new team members
• Definition of the Marketing strategy and setting ambitious quarterly goals
• In charge of TV booking by investing on average 300k monthly for a return on ad spent of around 3.5
• Financial, Marketing and Strategic reporting & presentations to executives

Frankfurt, Hesse, Germany

• Improved website UI/UX through A/B testing by implementing changes that significantly improved Conversion Rate
• Responsible for Performance Marketing including SEA/SEO & Paid Social activities
• Quantitative and qualitative analysis of Marketing performance to tweak performance

Frankfurt Am Main, Hessen, Germany

• Managed and developed online marketplaces such as Amazon & bol.com and generated over 100K monthly
• Managed CRM for the Benelux market through Newsletters and implemented a subscriber journey
• Definition and execution of the Digital Marketing strategy for The Netherlands & Belgium

Ludwigshafen Am Rhein, Rhineland-Palatinate, Germany

• Actively participated in the revamping project of the company’s EVP
• Pitched the new EVP draft to Business Partners from different units to understand their needs and collect feedback
• In charge of creating and scheduling posts for the different social media channels (Facebook, Twitter, Instagram, LinkedIn…) & the BASF Career website
• Collected monthly KPI’s and social media post performances to analyze and create reports

Région De Madrid, Espagne

• Project management developing the market in Ghana and Mozambique with the objective of opening 7 new stores
• Collected new actions for different categories to help conduct 2019th budget
• Conducted market research and updated a strategic analysis for the African region
• Analyzed and compared store performance with division and total Africa

• Managed all social media activities
• Searched for new sponsors to help fund the club and competitions
• In charge of communication

Rueil-Malmaison, Île-de-France, France

• Managed the point of sale implementation of sell-out tools in 110 pharmacies
• Promoted OTC products such as Efferalgan, Fervex, Vitamine C UPSA
• Negotiated product positions and increased sales by emphasizing on the brand’s qualities and success

Paris, La Défense

• Identified company partners such as Dalkia and others in Africa, Brazil and Europe
• Identified electricity and services requirements and demand for each geographic zone
• Participated in project team meetings presenting periodic findings and proposing partnerships for the three geographical zones
• Managed communication with different cultural groups and adapted approach to each of them

Spain

• Collected all spend for each country and categories for indirect purchases and prepared a comparison score card based on the KPI’s defined in the sourcing and procurement plan
• Supported sourcing tender preparation and execution and compiled results to allow efficient decisions by the procurement committee
• Prepared supplier’s contract based on tender negotiations results

Master In Management With Marketing And Sales Major

Ranked 3rd Master in Management worldwide by the Financial Times 2018 Triple accredited: AMBA, AACSB and EQUIS

Bachelor’S Degree, International Business, With Finance And Accounting Major

Activities and Societies: Student Representative 2015 and 2018 Triple accreditation: AMBA, AACSB and EQUIS Ranked 17th in the Financial.

High School, Economic And Social Baccalaureate With Distinction