Worked on temporary mandates in communication, marketing and corporate restructuring in order to analyze situations, consult and implement recommendations to organizations. Sat on Direction committees and acted as Vice-president in some organizations.

Occupied the role of Leader and Manager of the Marketing Delivery Team in Quebec which includes 12 Specialists and Coordinators responsible for events, eminence programs, advertisement, donations, sponsorships and business associations.Accomplishments: Manage events (including roundtables, conferences, seminars and more) for targeted audiences in order to share intellectual capital and develop business opportunities.Occupy the role of national champion for specific initiatives (mass… Show more Occupied the role of Leader and Manager of the Marketing Delivery Team in Quebec which includes 12 Specialists and Coordinators responsible for events, eminence programs, advertisement, donations, sponsorships and business associations.Accomplishments: Manage events (including roundtables, conferences, seminars and more) for targeted audiences in order to share intellectual capital and develop business opportunities.Occupy the role of national champion for specific initiatives (mass mailing platform, CRM, CASL…).Manage the marketing team in Quebec while being the official coach for 8 of them. Decrease significantly overtime made by team members by assigning projects efficiently and coach team members adequately on time allotment on various tasks. Promote branding internally of the Quebec marketing team.Organize team building activities.Recruit new resources and integrate them well to the team. Show less

Occupied the role of the Marketing lead for Eastern Canada, in charge of both operational and strategic decisions. Results driven project management experience with cross-functional leadership expertise. Development, execution and measurement of high impact marketing events to generating sales growth and brand awareness.Accomplishments: Was responsible for the marketing budget allotment decisions.Established strategic marketing goals, messaging and targets in partnership with office… Show more Occupied the role of the Marketing lead for Eastern Canada, in charge of both operational and strategic decisions. Results driven project management experience with cross-functional leadership expertise. Development, execution and measurement of high impact marketing events to generating sales growth and brand awareness.Accomplishments: Was responsible for the marketing budget allotment decisions.Established strategic marketing goals, messaging and targets in partnership with office leaders.Supported new business pursuits, from lead qualification to completion of contract negotiations.Developed and implemented local marketing tactics. Identified opportunities to participate in key conferences and managing related activities.Negotiated contracts and managing vendor relationships.Created internal and external awareness of key initiatives.CRM management. Show less

Topic: Communication marketing intégrée, how to write an integrated communication planSubjects taught (elements of the communications mix):- advertising - public relations and event organization- direct marketing - sales promotion- sponsorship - personal sales- electronic / Internet communication

Acted as a key resource for the Internet projects of a diverse business clientele in order to develop an understanding of their business needs and to draft and implement strategic recommendations.

Developed B2C marketing strategies for television programs and DVDs. Implemented a sales strategy and managed a team of 10 international representatives (set objectives, developed strategies, developed sales tools, coached and accompanied representatives during sales pitches) for television programs in a B2B context.