Mission on 3 main axesSTYLE- Reposition the 3 private labels in the 3 woman universes (RTW, underwear / Beachwear, Accessories) - Bring fashion, modernise and structure offer- Ensure the new fashion strategy implementation- Operational : in charge of design & devpt of the private label, AP, position it on a fashion level MANAGEMENT- Support and oversee style and development teams (8 persons)- Validate offer and ensure fashion expected level - Align process- Animate and federate teamsPROJECTS MANAGEMENT- Spread fashion strategy transversely (marketing, web, visual merchandising, retail) - Coordinate common projects with other depts (Men, kids, Home)- Produce contents : Workshops, Newsletters, Catalogs, Press,Social medias, RP- Manage various transversal projects

- Personal projects development (natural dying, weaving, colours...) - Styling free-lance consulting- Home decoration & Fashion projects : collection development

Master thesis : What is the role of digital in slow fashion emergence ?- Digital strategy & Webmarketing, e-merchandising, Branding, Social media

- In charge of design of all products categories (1col/month - 250-300 pcs/seas.)- Create a new brand's DNA : more feminine & more fashion - Define colors' range and colors' focus, styling stories and key silhouettes - Develop technical files, validate protos on spot (Turkey, Asia, India)- Build visual briefings and fashion files for marketing- Present collections Workshops to sales team- Manage style and development team (2 persons)- Work on various transversal missions- Develop my retail experience

- Rebuild, refresh & modernise knit and jersey ranges - Develop fashion Cashmere offer ( new yarns’mix, new structures, new shapes )

- Styling free-lance missions - Work on various transversal projects

- Lifestyle & Performance women & men collections- Design & development of textile collections - Create lifestyle & performance products mixing style, functionality & innovation (Running, Tennis, Multi-sports, Fitness)- Initiate softsport range (Yoga / Pilates) mixing technic & feminine fashion details

- Create & develop collections: production in Turkey, India & France- Build global artistic direction : brand identity, marketing, communication, web- Collections sold via dedicated website and shops in France & Europe- Present collections during professional fairs (Playtime Paris)

- Design & develop collections for international companies - Various universes : sportswear, swimwear,Ready to wear,Fitness- Manage global projects

- Design & develop women collections (excluding Denim)- Reposition women’s collection into a fashion, young and desirable mood- Jeanswear, young fashion & sportswear universe