Developing a wearable Water & Distance alarm for children. Parents are immediately alarmed when the child would fall in to the pool or wanders of too far, for example on a beach. Kidô received the VLAIO innovation grant to proceed with the development.

• Responsible to identify the strategic product mix for the Belgian market• Analyze market and competition data (GFK), calculating the monthly sales forecast, accountable for the yearly budget plan on product & channel level • Responsible for the implementation and follow-up of the yearly marketing, product launch and promotional plan (together with the communication department)• Development of local POS & Promo material, catalogues & events for example: Batibouw

• Developing own private labels brands for both B-to-B and B-to-C Beauty & Hair care professional markets in France, Germany, Spain, Belgium and The Netherlands• Supervising the product launch process from A to Z, from briefing R&D laboratories to develop the desired formula, to define market and price positioning, sales potential and margins by analysing competitors and market data, develop a total product concept, branding, packaging and promo materials together with creative agencies… Show more • Developing own private labels brands for both B-to-B and B-to-C Beauty & Hair care professional markets in France, Germany, Spain, Belgium and The Netherlands• Supervising the product launch process from A to Z, from briefing R&D laboratories to develop the desired formula, to define market and price positioning, sales potential and margins by analysing competitors and market data, develop a total product concept, branding, packaging and promo materials together with creative agencies, define and managing the product launch budget• Optimise product range and seeking new opportunities• Market point of contact for several brands, following up performance and product life cycle Show less

• Part of the Trade Marketing team of the Italian headquarters, but based in Brussels• Develop in store events and materials• Online marketing and social media, B2B target program, DEM programming, follow up of cassina.com• Competition and price analysis• Marketing strategy en budgeting• Responsible for the follow-up of all marketing activities in Benelux, France,Iberia and U.K

• Marketing, communication and sales support of 3 Italian design furniture brands• Coordination and organization of in store events and shop in shops in wholesales • Product-, distribution-, turnover- and competition analysis and reporting to the Country Manager Benelux• Marketing strategy and budgeting • Realizations: Opening 2 Flagship stores in Brussels, organization of approx. 20 successful events, follow up of approx. 15 shop in shop projects