Valérie Stoop Email & Phone Number

Ghent Metropolitan Area

Developing a wearable Water & Distance alarm for children. Parents are immediately alarmed when the child would fall in to the pool or wanders of too far, for example on a beach. Kidô received the VLAIO innovation grant to proceed with the development.

De Pinte

De Pinte, Flemish Region, Belgium

Temse

Mollem

• Responsible to identify the strategic product mix for the Belgian market
• Analyze market and competition data (GFK), calculating the monthly sales forecast, accountable for the yearly budget plan on product & channel level
• Responsible for the implementation and follow-up of the yearly marketing, product launch and promotional plan (together with the communication department)
• Development of local POS & Promo material, catalogues & events for example: Batibouw

Brussels Area, Belgium

Gent Area, Belgium

• Developing own private labels brands for both B-to-B and B-to-C Beauty & Hair care professional markets in France, Germany, Spain, Belgium and The Netherlands
• Supervising the product launch process from A to Z, from briefing R&D laboratories to develop the desired formula, to define market and price positioning, sales potential and margins by analysing competitors and market.
• Supervising the product launch process from A to Z, from briefing R&D laboratories to develop the desired formula, to define market and price positioning, sales potential and margins by analysing competitors and market.
• Optimise product range and seeking new opportunities
• Market point of contact for several brands, following up performance and product life cycle Show less

Brussels & Milano

• Part of the Trade Marketing team of the Italian headquarters, but based in Brussels
• Develop in store events and materials
• Online marketing and social media, B2B target program, DEM programming, follow up of cassina.com
• Competition and price analysis
• Marketing strategy en budgeting
• Responsible for the follow-up of all marketing activities in Benelux, France,Iberia and U.K

Brussels Area, Belgium

• Marketing, communication and sales support of 3 Italian design furniture brands
• Coordination and organization of in store events and shop in shops in wholesales
• Product-, distribution-, turnover- and competition analysis and reporting to the Country Manager Benelux
• Marketing strategy and budgeting
• Realizations: Opening 2 Flagship stores in Brussels, organization of approx. 20 successful events, follow up of approx. 15 shop in shop projects

Masters, International Business, Cum Laude

Final thesis subject: Venture capital in China: Opportunities and challenges.

Master, Luxury Management

Bachelor, International Business

Erasmus Program in Rome

Bachelor'S Degree, International Relations And Affairs