- Fomento ao trabalho e emprego- Incentivo ao empreendedorismo para geração de emprego e renda- Apoio a indústria e comércio local- Estímulo para instalação de novas indústrias e comércios

Responsável por Marketing e Novos Negócios

- Planejamento: Convênios e Insumos e Suprimentos- Terceiro Setor- Tecnologia da Informação- Gestão da Frota

Insider Box Tulipas Business Owner - Cross Training BoxResponsible for On and Offline Marketing - customers attraction and retentionStrategic PlanningFinance, tributary and HR management

 Marketing and Market Intelligence Consulting - Banco Itaú S/A (10/2017) Marketing and Market Intelligence Consulting - XP Investimentos (12/2017) Marketing and Market Intelligence Consulting - Gerson Lehrman Group Intl. (02/2018)Marketing and Market Intelligence consulting about main players in brazilian sporting goods with focus in Vulcabras/Azaleia and Grupo SBF (Centauro) IPOs, operational structure of adidas Group Brasil (adidas and Reebok), Nike and Alpargatas (Mizuno)… Show more  Marketing and Market Intelligence Consulting - Banco Itaú S/A (10/2017) Marketing and Market Intelligence Consulting - XP Investimentos (12/2017) Marketing and Market Intelligence Consulting - Gerson Lehrman Group Intl. (02/2018)Marketing and Market Intelligence consulting about main players in brazilian sporting goods with focus in Vulcabras/Azaleia and Grupo SBF (Centauro) IPOs, operational structure of adidas Group Brasil (adidas and Reebok), Nike and Alpargatas (Mizuno) and the commercial relationship between these main players with the main Retail spoting goods players in Brazil. Show less

Responsible for Global Marketing, Innovation and Training strategies implementation and management, Product range definition of seasonal collections, Pricing & Margin, competitors analysis, leader of Footwear Local Production development Project (Innovation), MWB and Category P&L (Running).Results• Range efficiency improvement (product volume x product quantity – sku’s), Global innovation technological concepts and products implementation and alignment with Global Marketing… Show more Responsible for Global Marketing, Innovation and Training strategies implementation and management, Product range definition of seasonal collections, Pricing & Margin, competitors analysis, leader of Footwear Local Production development Project (Innovation), MWB and Category P&L (Running).Results• Range efficiency improvement (product volume x product quantity – sku’s), Global innovation technological concepts and products implementation and alignment with Global Marketing campaigns, leadership and implementation of footwear local production Project to cover price pyramid gaps generated by footwear anti-dumping FEE charged by Brazil government for footwear products produced in China.• Pricing according company needs (margin focus) x competitors price pyramid analysis positioning Reebok as “The Fitness brand specialty”.• Global Marketing strategies implementation (GTM Plan) prioritizing Digital (OLA – online advertising, social medias and Influencers Plan), Trade Marketing (POS) and Events (BTL actions).• Update reports communicating the business status of Brazil and Argentina markets and business review and update meetings with Vulcabras team to discuss future decisions.• Presentation for Brazil and Argentina teams of the main points discussed in the Global and Regional Marketing and Product meeting ocurred in USA and Panamá ensuring the alignment needed in the Joint Venture agreement between Reebok and Vulcabras. Show less

Demand Planning management including quantitative and qualitative analysis, purchase orders preparation, interaction (work close) with International Logistic, Sales, Marketing and Operations teams. Intense contact with adidas Global and Regional for Demand Planning department development.Results• Forecast accuracy improvement, alignment with international logistic team and internal communication improvement.• “Slow and No movers” analysis of current and not current inventory… Show more Demand Planning management including quantitative and qualitative analysis, purchase orders preparation, interaction (work close) with International Logistic, Sales, Marketing and Operations teams. Intense contact with adidas Global and Regional for Demand Planning department development.Results• Forecast accuracy improvement, alignment with international logistic team and internal communication improvement.• “Slow and No movers” analysis of current and not current inventory developing action plans to reduce old inventory levels and improve inventory turn.• Clearance actions reducing retail price, improving sell-out and generating new business. Show less

Responsible for all negotiations for purchases of supplies, wine accessories, beverages and 3rd parties contracts.Results• Implementation of Zero Product Breakdown program and analysis of security inventory levels.• Security Outsourcing and reduction of 10% of the annual value of Clean and maintenance agreement.• Responsible for all decisions of Packaging Supply program (Just in time Franchise Program).• Contracts adequation and negotiation with suppliers, optimizing… Show more Responsible for all negotiations for purchases of supplies, wine accessories, beverages and 3rd parties contracts.Results• Implementation of Zero Product Breakdown program and analysis of security inventory levels.• Security Outsourcing and reduction of 10% of the annual value of Clean and maintenance agreement.• Responsible for all decisions of Packaging Supply program (Just in time Franchise Program).• Contracts adequation and negotiation with suppliers, optimizing purchases and reducing costs. Show less

Responsible for market analysis, price analysis, trade shows and events merchandising, promotion and organization, eletronic catalogue creation, attendance to magazines and prints of industrial and equipment segment and qualification of new customers.