Central Program manager for First Mile operations, Staples Category - Pan India

South Head for Last mile operations for Staples, FMCG and Fresh Category

Staples & FMCG Category

A leading 24-year old brand with e-commerce vertical, 14 bakeries (10 India, 4 USA) and 24 corporate outlets.E-Commerce - Sales:● Launched operations in 20 new cities and 3 new services in Hyderabad leading to 100%↑ in revenue ● Improved customer experience through UI / UX changes leading to 150% ↑in conversion rates over a quarter● 200% ↓in customer acquisition cost by introducing social media marketing and re-targeting campaignsE-Commerce - Operations:● Fixed operational and delivery issues by decentralization, leading to 60%↓in order cancellations and better service● Optimized SLAs, created metrics system for delivery function. Introduced new time slots based on customer feedback

iConcept - a Star SME award winner in 2014, designs enterprise software products for global Agri input companies.● Worked with CXOs; Point of contact for Country heads and Project heads for ongoing projects across 15 countries● Won special appreciation award for performance and taking up new initiatives in Fin year 2014-2015● Supported/guided technology adoption across stakeholders in the customers’ business. Travelled across APAC

48Craft.com provided global customers access to authentic Indian handicrafts designed by select artisans. Sales:● Created a brand for Authentic indian handmade crafts.● Market leader in the Terracotta Jewelry category within the Indian e-commerce market in 2013-2014● Established sales and distribution operations with 100+ specialty retail stores and resellers in over 7 countriesOperations:● Developed and managed a lean organization to minimize overheads and increase operating leverage● Created metrics driven SLAs for logistics, catalog management, inventory management and order fulfillment