Responsible for interpreting client briefs and turning them into creative solutions, delivering high-quality products, overseeing design and product teams, and troubleshooting design problems. Oversee the creation of new service lines and ensure there is a market fit for TheAppLabb's ideal customers. • Conducted strategy workshops with clients to identify their primary goals and define key success metrics.• Implemented a research-backed design process incorporating multidisciplinary research methods.• Experience overseeing the creation of design systems for digital platforms of multi-billion dollar energy enterprises.• Steered the development of product road mapping and prioritization for over 30 clients in the past 4 years.• Built self-sufficient teams across product and design verticals in various locations. • Collaborated closely with engineering teams to understand and develop solutions around known constraints.• Established robust customer feedback loops throughout the product development cycle, encompassing prototype user flow testing, design validations, usability studies, and A/B testing of enhanced flows.• Representing and advocating for our capabilities and services by providing thought leadership at key industry-wide events.• Deep expertise in building mobile and web products and using emerging technologies to create meaningful solutions for customer pain points.

TheAppLabb is a product innovation firm focused on strategy, design and development of intelligent and immersive app experiences.• Recruiting & Managing a team of Product Managers, Business Analysts, UX & UI Designers• Improving focus on customer delight and aligning design process to enhance the customer experience by incorporating insights collated through user research• Managing and navigating UX designers, product managers through discovery, design and development cycles to achieve the established product vision• Owning Product Roadmaps by defining, scoping, and prioritizing the product features • Established design handoff process which includes usability testing, cross-platform compatibility, design system documentation• Experience in building digital products focused on Healthcare, Real Estate, Automobile & Food Tech industries

Think Design is a multiple award-winning digital design studio, offering services like design research, mobility centric design, service design, UI/UX design, MVP design and design for social impact. A 100 people strong company, with over 6 studios in 3 countries.• Evaluated & Restructured service offerings to launch Think Design services with a focus on the Financial Services sector in the South East Asia region• Recruited and mentored a team of 10 designers and account managers• Planned & conducted strategy and design thinking sessions for all stakeholders • Evaluated and finalized design deliverables such as user personas, user journeys, wireframes and prototypes• Formulated design strategy, MVP design and mobility design for Financial Sector Companies• Arbitrated with clients and external partners for conflict resolution and ensured project timelines• Worked with clients such as Oberoi Hotels, Samsung, Philip Futures, ANZ Bank, Citibank, Changi Airport

Co-founded Clairvoyant Mobile Solutions, a boutique tech firm with a specific focus on building and marketing mobile-first products. • Facilitated the deliverables of the product and service teams• Recruited and aligned a team of 40 members, including technical, design & QA experts• Earned experience in architecting and designing enterprise software solutions• Documented case studies for mobility products in healthcare & e-commerce • Formulated the product strategy by authoring and maintaining product backlog & user personas; prioritized the features and motivated the team to deliver in-house products on schedule• Secured partnerships for cross-selling SaaS Products to existing clientele and Government organizations both at provincial and federal level• Responsible for building high-performance teams, people development, and culture-building, with a focus on attracting and retaining talent• Built a Product which is currently being used by Law Enforcement Agencies, Brands, and Media Agencies to monitor trends in Social Media• Ideated, developed and launched a voice-based product, in collaboration with Facebook, in 4 countries - India, Sri Lanka, Indonesia & Malaysia to provide Facebook access to 3 Million people in regions with low data penetration. This lead to a significant increase in average time spent per day on the platform• Curated a consultative solution-ing approach for the services division and worked with leading brands as listed below:• Built JioMoney Merchant (Beta Wallet) application, enabling over 10 Mn users to accept digital payments across India• Delivered a consumer app for Emtel, a Mauritius based telecom operator, contributing to a 63% load reduction at their call centre loads• Built a digital loyalty product for BMW in IndiaCreated a brand recall and engagement tool for Pepsi in Nigeria• Collaborated with National Geographic Channel to build a digital extension of their on-air property

India’s 5th Largest Telecom and the fastest growing network in 2010• Increased the revenue contribution of P2P Messaging by 33% in 4 months and annual revenues to CAD 24 Million• Oversaw the product enhancement; standardized tariffs and defined the go-to-market strategy• Coordinated for product integration, testing, and activation of products by managing cross-functional teams, as well as, business partners• Set sales goals for 26 telecom circles and carried regular follow-ups to consistently hit quarterly targets• Managed the Data portfolio for India-wide territory and launched industry-first “Unlimited Data Packs” called Pocket Internet Cards• Boosted Aircel’s position as the 2nd biggest data operator in India, despite being 6th in subscriber base• Created a product which was nominated for “The Best Mobile Internet Product” at GSMA Asia 2009 & GSMA Mobile World Congress 2010”• Achieved yearly data revenue of CAD 30 Million to register a 360% growth YoY

• Selected as the best performing E-Cell across All Indian MBA colleges by NEN and sent as special student delegate to the TIE Annual Conclave ’08 in Bangalore • Selected as Mentor E-Cell to all India wide E-cells by NEN for 2008-09.