Oversees and manages all aspects of the member Sales Team and location management staff encompassing three offices. ✓Evaluates, adjusts, and coaches the sales team on techniques to maximize potential sales; handled account assignments, best practices training sessions in the CRM system, and one-on-one coaching sessions to address issues, challenges, and correction plans.✓Negotiates new vendor relationships while optimizing profit margins and minimizing client costs. ✓Pricing was not aligned with corporate objectives; met with the company owners, Merchandising team, and suppliers to develop a preferred product program. After implementation, lowered the sale and base costs while increasing the gross sales margin by 3%. ✓Developed best practices for utilization of CRM software that included accountability, education, and training sessions.

Managed a 48-member staff in all locations; oversaw and held team members accountable for sales performance. ✓Developed and implemented a best practices program for the Sales Team, reversing the losses to show a 10% growth in the first year of tenure. ✓Developed metrics and measurement standards while motivating and coaching the sales team’s performance. The Sales Team became the #1 location by 17% for all of North American in 2018 and had the highest client reactivation rate in 144 franchise offices.

Supervised and directed a 14-member national sales team; monitored performance, coaching and training as necessary. Developed networks for dealers and individual agents. Supervised the development of promotional program and instructional training videos. ✓Developed a contractor sales presence in big box chain environments through the development of installation training videos for contractors and a simplified version for DIY home owners.✓Hired and managed a team of independent Sales Representatives. ✓Created the National Contractor Certification Program to set key standards and maintain consistency; selected contractors and trained on the curriculum that resulted in 40% of the division’s sales.✓Established a national retail radio marketing campaign; developed press releases for industry trades, created, negotiated, and implemented the radio program through the “Gary Sullivan National Radio Show” and acted as the national spokesperson for live segments and advertising pieces. ✓Created and implemented national standards in all commercial systems applications including hurricane testing standards in the state of Florida, load bearing and environmental testing, and specifications.✓The development of dealer and independent agent networks accounted for 84% of all sales activities. ✓Increased national product sales through the development of in-store marketing programs for big-box clients

Purchased the assets of a closed company and successfully launched and re-branded the company in the Atlanta market serving residential and retail customers. Managed the administrative and financial responsibilities including staffing, budgeting, and logistics. Created procedures, pricing, and successful marketing campaigns. ✓Developed and implemented aspects of in-home sales processes for the Sales Team; facilitated the training, doubling the company’s closing ratio. ✓Developed unique realtor and referral programs and establishing same client/multiple sales incentives in a traditional single sales category. ✓Hired and trained an external sales force; growing the base from $0 to $65K per month with a 45% gross margin.

Created, supervised, and managed budgets, fiscal projections, and pricing strategies. Collaborated with Production, Warehouse, Distribution, and Sales department to establish company policies, principles, and operating procedures for cohesive and productive operation and company culture. ✓Developed sales relationships with independent agents, distributors, OEM, and mass merchandisers.✓Negotiated vendor agreements and supply contracts sustaining maximum cost-efficiencies. ✓Established and maintained relationships with big box clients. ✓Successfully built and maintained a national representative organization, including marketing and merchandising campaigns.