Skinetiq is a unique direct-to-consumer company that empowers customers to achieve healthy and beautiful skin without sacrificing comfort and well-being. Skinetiq's mission is to be a leading provider of premium beauty brands in Vietnam, making high-quality products accessible to customers in Vietnam and beyond.

Support companies in the digital transformation journey. We build successful, high-performance B2C, B2B e-commerce websites on Magento, BigCommerce, Shopify Plus, Cloudfy, and Microsoft Dynamics.

- Oversee omni-channel strategy. - Identify and implement cross-channel, cross-platform business opportunities on mobile, retail, and social channels. - Define & implement online strategies and activity calendar concerning traffic acquisition, sales conversion, improvement of website UX and UI, promotion plan, email marketing, Google Analytics, Google AdWords, SEM, SEO, Facebook advertising and website back-end support.

Responsible for identifying new business opportunities include prospecting, business modeling, business strategy and planing and route to market. Scope also include improve and extend existing business in e-commerce and digital channels

Responsible for Maybelline Lip and Nail business in Asia with the scope of over 100M€ and 500 skus. Responsible for identifying the growth strategy for the region, aligning brand innovation with three innovation hubs, translating global innovation into relevant and sizable business opportunity

Responsible to lead the entire marketing organization to deliver explosive growth for feminine hygiene and baby diaper category. The scope of work included 2 product categories, 8 brands with total revenue in excess of $100 million and annual marketing budget of over $8 million (2009). Also a member of the South East Asia regional Marketing Leadership Team.

Full P&L responsibility over the feminine hygiene category. The category generated revenue up 70% of the Kimberly Clark Vietnam Sales with a marketing budget of over $4 million.

LG Group entered Vietnam markets as joint venture in different business included cosmetics business in 1997. Its strategy was to first to introduce a luxury cosmetics brand and later stretch to premium mass market. The role of marketing manager was to develop local marketing initiatives in line with headquarter guideline of luxury brand management within a constraint budget. Responsible for $25 million turnover in 2004 and manage a budget of $2.4 million.

Planed, managed and developed execution marketing plan with budget up to US$ 1.5 M to deliver stretch target and timeline. Manage in-house advertising agency and third parties in execution of promotion plan and consumer events.

Followed the execution of media plan, import plan, packaging development, consumer research plan. Built up the sales and stock report system to optimize stock plan and avoid out of stock situation. Monitored competitors activities and alerted the management in timely manner