Van Perry Email and Phone Number
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Accomplished turnaround expert and values-based leader with 25+ years of global senior leadership experience (CEO, CMO, CFO) in a range of industry sectors including travel/hospitality, outdoor, health/wellness, financial services, sports marketing, real estate, technology, and non-profit/philanthropic organizations.Demonstrated track record building Fortune 50 global brands, launching new startup ventures, leading M&A initiatives, and guiding organizations to breakthrough levels of profitability and performance. Strong proponent of organizational agility and transformation. Skilled at building/leading cross-functional teams and mentoring them in the execution of mission-critical enterprise initiatives on a domestic and international scale. Recognized throughout career as an authentic, approachable servant leader with a gift for inspiring/motivating teams to believe in themselves and accomplish great things. Areas of expertise include:• P&L Accountability & Corporate Governance• Board Relations & Reporting • Strategic Planning, Visioning & Goal-Setting • Corporate Social Responsibility (CSR)• Multi-Cultural Team Leadership & Development• Global Marketing & Brand Management • Change Leadership / Turnarounds• Distribution Networks / Channel Management• Employee Engagement, Experience & Retention• Strategic Partnerships & Alliances • Joint Ventures & Subsidiary Operations• Cultural Transformation Initiatives• Legal Compliance & Risk Management • Fundraising & VC/PE Relations• M&A Due Diligence / IntegrationEducational credentials include an MBA from the University of North Carolina, MPA from the University of Georgia, and BA in Foreign Affairs from the University of Virginia.Additional history of successful contributions made in multiple board roles held with organizations including the World Trade Center Seattle; Cahaba River Society; Sail America; Marine Marketers of America; Easter Seals Society Corporate VIP Campaign; and Community Housing Development Corporation.
Northwest Center
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Senior Vice President OperationsNorthwest Center 2022 - PresentRenton, Washington, Us• Currently lead the largest division of this groundbreaking social enterprise organization, facilitating the staffing of 300+ workers at Amazon’s largest two campuses (HQ1 & HQ2) in WA State and Arlington, VA. • Achieved 66% topline revenue growth from 2019-2022, despite the challenges of the COVID-19 pandemic, driving billable staff growth of 30% and enhancing bottom line surplus by 60% during the same period• Champion DE&I adoption throughout the business, directing the launch of new affinity groups and dedicated resources to focus on workforce inclusivity• Developed/launched a new accessibility partner program to provide on-demand staffing support to organizations and assist clients with disabilities in fully accessing their digital tools and enhancing their effective participation in virtual meetings; following the successful pilot of the concept, have expanded this new offering successfully with another Fortune 50 global technology company• Foster a positive, service-focused work culture that has resulted in tremendous client satisfaction and the organization receiving customer satisfaction scores placing them in the top 12% of comparable national vendors
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Vice President Operations Director, Amazon AccountNorthwest Center 2019 - 2022Renton, Washington, Us• Managed a team of 5 direct reports and managed the largest revenue production division for the $60M+ combined organization, developing and maintaining the strategic business partnership between Northwest Center and Amazon• Led a key national expansion initiative, expanding services geographically from the Puget Sound region to Amazon's new Arlington, VA / Washington, DC facility to support staffing of the company's new HQ2 location• Grew organizational service offerings by 70%, boosting the portfolio from 7 to 12 programs in total, in addition to expanding operations into two key additional business units that have generated $800k+ in new annual revenue• Forged win/win strategic partnerships with multiple other key vendors in the customer ecosystem, establishing the company as a valued subcontractor to these vendors—and enabling $900k in additional annual billings • Successfully installed a new call center platform (AWS Connect) within 60 days without any business disruption or loss of service—unlocking major gains in all key metrics including speed to answer, handle times, and idle times• During the COVID pandemic, built out a specialized call center team to support the WA State Dept. of Health in scheduling vaccine appointments for citizens without access to technology; as part of this $400k initiative, hired, trained, and deployed a new team within 3 weeks and then spun down the team upon successful completion• Improved organizational maturity/agility by building out a new Divisional Shared Services group able to provide centralized training, financial analysis, and special project support to all internal departments
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President & Managing DirectorZegrahm Expeditions 2016 - 2019Seattle, Wa, Us• Led an 18-month turnaround of this $40M adventure travel business, transforming the 30-year-old business from an informal, non-profit approach to a mature, commercially-focused organization. Efforts included simplifying the product portfolio, refocusing the marketing strategy, renegotiating supplier terms, and restructuring various teams.• Improved projected loss by 30% within first six months and within 18 months, successfully achieved a $1.7M turnaround in EBITDA and restored the company to profitability• Quickly assessed key business levers and addressed a series of chronic system/cultural/talent deficiencies in order to reduce expenses, improve needed capabilities, and streamline processes for greater scale and efficiency• Led a successful merger with International Expeditions, aligning systems/teams across both companies into a single P&L structure and unlocking key economy of scale improvements in the areas of finance, accounting, operations, IT/CRM, sales marketing, channel management, and other critical business functions -
President & Managing DirectorInternational Expeditions 2011 - 2019Helena, Al, Us• Took on the challenge of leading a business and cultural transformation for this $15M+ niche global adventure travel company—navigating an extensive array of operational challenges, market shifts, and internal change barriers in order to successfully reposition company and achieve 44% growth in EBIT within four years.• Architected and led implementation of a new sales-focused culture utilizing cutting-edge CRM and marketing automation tools to shift the company from its prior small “family run” mindset to that of a true global player• Conducted extensive strategic review and analysis leading up to the subsequent merger/integration with Zegrahm Expeditions, expanding the company’s product portfolio and capitalizing on operational/marketing efficiencies• Renegotiated a series of supplier relationships in the first 12 months, leading to a 10% cost reduction, in addition to overcoming multiple complex third-world operational challenges with suppliers in Peru, Ecuador and Africa• Led opening of the Chinese market for an Amazon River cruise product, in addition to choreographing the opening of a new market in Cuba that grew over 1800% within five years—attaining $5.5M in total revenue -
Cmo, Global Brand Manager, Director Of Charter MarketingThe Moorings 2001 - 2011Clearwater, Fl, Us• Recruited to take on marketing responsibility for this $100M multi-brand travel company operating in the US, UK, Germany, France, and other global locations—as well as through an eight-member EMEA broker network. Managed a global team of 30 in conducting all advertising, e-commerce, event marketing, direct mail, public relations, and digital marketing activities in support of global brands—in addition to managing relations with outside marketing and PR firms, as well as global trademarks and intellectual property issues• Recognized as key contributor in driving seven years of record revenue growth for the firm, refreshing the brand and creating a centralized marketing organization that successfully assimilated /integrated all 3 brands (The Moorings, Sunsail and Le Boat) after a series of mergers• Exceeded assigned revenue targets within the first three years by directing a series of market research, brand positioning, identity creation, and marketing plans—in addition to forging cross-promotional marketing programs with various leading national marine brands such as West Marine, Nautica, and Sperry Top Sider• Launched two global websites during tenure, in addition to a new online booking portal, tripling online sales in the first 12 months alone; additionally, conducted extensive work in new product development and handled the branding/positioning and market launch for a new power boat brand called NauticBlue -
Svp / Vp Of Branding & Marketing Communications / Olympic Sports Marketing ManagerBank Of America 1991 - 1998Charlotte, Nc, Us• History of diverse, progressive leadership roles in the marketing, communications, and executive leadership ranks of both Bank of America and Nationsbank• Served as the Olympic/Sports Marketing Manager, Brand Management for NationsBank from 1992 to 1997, leading a six-person team in development/execution of global corporate marketing initiatives aimed at leveraging a five-year, $40M Olympic sponsorship over three Olympic Games and numerous collegiate/professional team sponsorships• Allocated a $50M marketing budget encompassing promotions, presence marketing, event sponsorships, print, radio, TV, and outdoor ads; additionally, partnered with the PR team on community relations programs• Supervised a team of 20 associates in deployment of all advertising including TV, radio, outdoor, print, merchandising, direct mail, collateral, and POS materials (including signage)• Managed relations with an external sports marketing/advertising agency and negotiated unique marketing alliances (valued in excess of $7M) with top partner organizations such as General Motors, IBM, US Mint, VISA, Turner Broadcasting, and 10+ top athletic bodies such as USA Track & Field, US Figure Skating, and USA Gymnastics• Led negotiations for the strategic review and partnership renewal of a six-year US Olympic Team Sponsorship and role as a sponsor of the 2002 Salt Lake City Olympic Games—a deal valued at $300 million, in total• Developed and directed a complex global implementation plan that balanced customer experience, employee engagement, regulatory compliance, global trademark filings, IT systems parameters, vendor manufacturing capability and internal organizational structure – working under an accelerated 12-month timeline
Van Perry Skills
Van Perry Education Details
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University Of North Carolina At Chapel HillStrategic Planning -
The University Of GeorgiaUrban Administration
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University Of VirginiaInternational Relations
Frequently Asked Questions about Van Perry
What company does Van Perry work for?
Van Perry works for Northwest Center
What is Van Perry's role at the current company?
Van Perry's current role is Senior Vice President Operations, Northwest Center @ Amazon: Expertise in Executive Leadership, P&L Management, Strategic Planning & Cross-Functional Team Leadership.
What is Van Perry's email address?
Van Perry's email address is vn****@****ail.com
What schools did Van Perry attend?
Van Perry attended University Of North Carolina At Chapel Hill, The University Of Georgia, University Of Virginia.
What skills is Van Perry known for?
Van Perry has skills like Marketing Strategy, Marketing, Direct Marketing, Online Advertising, Social Media Marketing, Marketing Communications, Strategic Planning, Public Relations, Email Marketing, Copywriting, Event Management, Strategic Partnerships.
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