Van Pham

Van Pham Email and Phone Number

Marketing Automation Manager @ Southern Methodist University
Allen, TX, US
Van Pham's Location
Allen, Texas, United States, United States
Van Pham's Contact Details

Van Pham personal email

n/a

Van Pham phone numbers

About Van Pham

An experienced Digital Marketer with a wide variety of expertise in Digital Consumer Experience, Digital Marketing, Email Marketing and omni channel programs using digital technologies. Demonstrate strong communication, project management, and problem solving. Work seamlessly with business owners from cross-functional at all organizational levels, vendors and marketing agency. Results-driven, strategic project manager with proven skills to lead high quality initiatives across multiple industries in corporate and agency settings.Proficient in: - Project Scoping- Budget Management- Client Relationship Management - Vendor Relationship Management - Product Marketing- SaaS Marketing - CRM Specialties: e-Commerce, Digital Marketing, MarTech, Site Optimization, Customer Experience, Salesforce Marketing Cloud, Sitecore CMS, CRM, SCRUM Master, Agile methodology, Vendor Management, Project Management, Automotive industry, CPG, Cosmetics, Retail, Travel, Hospitality, Airlines, Manufacturing.

Van Pham's Current Company Details
Southern Methodist University

Southern Methodist University

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Marketing Automation Manager
Allen, TX, US
Van Pham Work Experience Details
  • Southern Methodist University
    Marketing Automation Manager
    Southern Methodist University
    Allen, Tx, Us
    View
  • Texas Capital
    Associate Vice President, Email Marketing Manager
    Texas Capital Aug 2023 - Sep 2024
    Dallas, Tx, Us
    View
  • Rapp
    Sr Marketing Campaign Manager
    Rapp Mar 2021 - Jul 2023
    New York, Ny, Us
    View
  • Beyondsoft
    Digital Marketing Manager On Assignment At Toyota Motor North America
    Beyondsoft Jan 2019 - Mar 2021
    Bellevue, Washington, Us
    • Responsible for email marketing campaign development, email production and deployment for Lexus Relationship Marketing department on Salesforce Marketing Cloud platform. Partner with marketing agency to deliver email Marketing campaigns. Campaign planning, strategy, full life cycle of campaign management.• Manage product backlog using Toyota Global Agile methodology, Scrum framework, Jira software. Participate in Scrum ceremonies with Product Owner & Scrum team to ensure work & priorities are aligned. Create user stories, backlog grooming, sprint planning, sprint demo, sprint retro. • Manage 3rd party vendor relationships on behalf of Lexus (Salesforce.com, ACXIOM)
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  • Dal-Tile Corporation
    Digital Content Manager & Email Marketing Manager
    Dal-Tile Corporation Jun 2018 - Jan 2019
    Dallas, Tx, Us
    • Provided product management, defined product roadmaps for our eCommerce website for both B2B and B2C. Collaborate with software vendor and business leaders to implement the website re-platform project using Sitecore CMS and Adobe Experience Manager.• Responsible for implementing industry best practices to improve searchability for our eCommerce website, dealership and consumers when searching for product information and inspiration.
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  • Mary Kay Inc.
    Digital Marketing Project Manager
    Mary Kay Inc. Apr 2016 - Jun 2018
    Addison, Tx, Us
    • Responsible for global content delivery of B2B enterprise products on Marykay.com. Implemented Global digital consumer experience in 37 countries with vendor tools including Sitecore CMS and Digital Asset Management.• Provided product management, managed & prioritized product backlog of enhancements to improve the Content creation platform (Sitecore CMS)• Implement global strategies for site optimization, online content, product Ratings & Reviews, merchandising, site search
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  • Jcpenney
    Digital Customer Experience Manager
    Jcpenney Aug 2012 - Feb 2016
    Plano, Texas, Us
    • Managed and optimized e-commerce experience, online product sales and customer engagement using personalization, product recommendation, product review, A/B testing• Partnered with Digital Marketing to execute relevant marketing strategies to maximize sales and profit objectives
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  • Jcpenney
    Uat Testing Manager
    Jcpenney Aug 2010 - Aug 2012
    Plano, Texas, Us
    • Managed User Acceptance Testing in the re-platform project of jcp.com to Oracle ATG CMS• Coordinated testing activities with business testers, provide status reports to leadership, plan testing timeline with Vendor development team• Planned and executed test plans of multiple initiatives, verifying work of team members ensuring all standards are followed. Experienced with defect reporting & analysis and the ability to conduct test risk analysis
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  • Southwest Airlines
    Project Manager, Online Marketing
    Southwest Airlines Aug 2006 - Jan 2010
    Dallas, Tx, Us
    • Managed the development and implementation of the iPhone app, Mobile website and enhancements to southwest.com. Managed system integration projects between our online products (Air, Car, Hotel, Vacation) and OTA (online travel agencies). • Participated in business planning and scope management for various projects to support our online strategies.• Coordinated efforts and communicated project implementation timeline and progress cross-function to major key stakeholders (Marketing, Finance, Customer Service, Customer Relation, various IT applications and infrastructure teams, etc ..)• Planned, executed and managed projects throughout the life cycle.• Coordinated system integration between internal IT infrastructure teams and third party development vendors (onshore and offshore)• Facilitated Joint Application Design sessions and documented requirements from business users
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  • Intuit
    Project Manager/Business Analyst
    Intuit Oct 2001 - Mar 2003
    Mountain View, California, Us
    • Managed the implementation of enhancement projects to their Call Center systems. • Performed system analysis and document requirements of the Siebel CRM system to support their Sales and Customer Service organizations. • Worked closely with clients to formulate and baseline requirements definition, govern change management process, and perform risk analysis and planning
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Van Pham Skills

Ecommerce Digital Marketing Coremetrics Analytics Usability E Commerce Seo Atg Commerce Hp Quality Center Endeca Web Analytics Project Management Merchandising Marketing Testing Quality Assurance Retail E Commerce Online Travel Hospitality Industry Airlines Industry Integration Crm Requirements Analysis Business Analysis Online Marketing Change Management User Acceptance Testing Customer Experience Process Improvement Team Leadership

Van Pham Education Details

  • Baylor University
    Baylor University
    Computer Science

Frequently Asked Questions about Van Pham

What company does Van Pham work for?

Van Pham works for Southern Methodist University

What is Van Pham's role at the current company?

Van Pham's current role is Marketing Automation Manager.

What is Van Pham's email address?

Van Pham's email address is va****@****ota.com

What is Van Pham's direct phone number?

Van Pham's direct phone number is +197243*****

What schools did Van Pham attend?

Van Pham attended Baylor University.

What skills is Van Pham known for?

Van Pham has skills like Ecommerce, Digital Marketing, Coremetrics Analytics, Usability, E Commerce Seo, Atg Commerce, Hp Quality Center, Endeca, Web Analytics, Project Management, Merchandising, Marketing.

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