Despite academical achievements in math and science in high school, professional experience ismainly gained from 6 years of freelance and 3 years agency job of photography and videography. Broaddifference of clients and objectives has transformed forced creative work into analytical structure basedon experience and knowledge about audience and archetypes of people. In order to keep my workcompetitive and appealing, it has to constantly change, and I have to raise my standards, and be strictabout my own work to maintain growth. Therefor I made it a daily habit to be resourceful and find newways to complete a task, which is a very valuable skill in today’s ever changing world.