Vanathi M Email & Phone Number

Tiruchirappalli, Tamil Nadu, India

Bengaluru, Karnataka, India

 Played a key role in the development and successful launch of a new hair care product by collaborating closely with the brand development team. Contributed to the creation of comprehensive marketing strategies, including product positioning, messaging, and promotional tactics, which effectively targeted the intended audience and increased product visibility in a competitive market. Actively participated in the planning, coordination, and execution of both digital and offline marketing campaigns. This involved creating content for social media, assisting in the design of promotional materials, and monitoring campaign performance. Supported the sales team by developing marketing collateral that effectively communicated the value proposition of products. Conducted in-depth market research to identify emerging trends, customer preferences, and competitive activities, which informed the development of targeted marketing strategies and sales pitches. Served as the primary point of contact between the company and its vendors, ensuring clear and consistent communication. Managed various channels for collecting customer feedback, including surveys, social media, and direct communication. Analyzed the feedback to identify common themes and areas for improvement. Collaborated with the marketing team to refine product offerings and adjust marketing strategies based on these insights, leading to enhanced customer satisfaction and loyalty. Analyzed Income statement and Balance sheet of the company and providing insights by comparing the previousyear, worked on competitor benchmarking of sales and margin analysis for company’s brand on E-commerce platforms by using MS Excel. Developed and created a dynamic financial dashboard using advanced data visualization tools, including Tableau and Power BI, Orange to analyze and present comprehensive financial insights on product sales, facilitating informed decision-making.

Master Of Business Administration - Mba, Banking, Corporate, Finance, And Securities Law

B.Com, Corporate Secretaryship

High School, Business/Commerce, General