Responsible for total online revenue and marketing on all major e-commerce platforms (Amazon, Target, CVS, Ulta, Grocery, etc). Create unique and tailored marketing/sales strategies to optimize direct and indirect revenue, increase customer acquisition, and work cross-functionally with marketing, creative, operations, finance and sales teams to drive change and exceed targets.

As a true expert in both sales and the ecommerce industry, I provide our clients with full omnichannel visibility into what's happening across their ecommerce business. I strategically lead premier partnerships in the Sports and Outdoor category offering full service solutions to enhance their digital footprint, increase sales and everything the brand needs to grow in the global marketplace.

I consistently built and managed our relationship with Amazon as well as our other specialty online platforms. Driving traffic and executing sales for all hard/soft coolers, drinkware, and accessories. Also spearheaded marketing strategies such as Amazon AMS/AMG campaigns to increase revenue while analyzing data and KPIs, finding insights, developing forecasts, and making data driven decisions.

I led strategic planning to drive business development opportunities for a start-up company. I created innovative marketing campaigns and advertising strategies to increase customer acquisition, penetration and revenue. This included a pivotal role in the management from inception to completion of ABC's Shark Tank appearance in February of 2017.Marketing campaign and budget management included:Kickstarter - Exceeded fundraising goalStrategic Planning - Developed business… Show more I led strategic planning to drive business development opportunities for a start-up company. I created innovative marketing campaigns and advertising strategies to increase customer acquisition, penetration and revenue. This included a pivotal role in the management from inception to completion of ABC's Shark Tank appearance in February of 2017.Marketing campaign and budget management included:Kickstarter - Exceeded fundraising goalStrategic Planning - Developed business plans to drive revenue and maximum market penetrationBudget Management - Effectively utilized budget to achieve desired ROI of brand awareness and new customersSales Team - chose manufacturer reps to represent the product nationwideDigital Marketing - utilized company website, social media, and digital advertising / email campaignsRetail Distribution - Built relationships with big box and specialty retail companiesPR - Developed and maintained vital communication programs including working with PR and ad agencies Show less

I marketed and managed some of the most reputable and influential brands in surf, skate, lifestyle and fashion channels to achieve more than 35% growth in 14 Southeast states. Additionally I created a national retail partnership program that led to sales growth and brand expansion across all levels.

I was entrusted with managing major dealer accounts and I championed an Ambassador/Influencer program to build relationships with leading male and female athletes across all sports. I spearheaded significant new business development by working with manufacturer representative associations to drive more than $2.6 million in revenue.

I was chosen to introduce GovX, Inc. as a new sales channel with 2 million members. I built account relationships with MLB, NBA, NFL and NHL sponsorship division heads to offer professional sport ticket distribution to military customers.

In this multi-faceted role I delivered project leadership to national governing bodies in over 71 member countries and served as the onsite project manager for quarterly surf competitive events with over 100 surfers. I also led marketing and business development activities for surf education and certification programs, and process optimization.