Van Canh Vu is a marketing enthusiast with a big interest in conducting market research and social media communication/marketing. He has extensive experience in social media creation on multiple platforms (e.g. Facebook, TikTok, YouTube), and product development, particularly in educational contexts. He has completed the Master of Business Administration at Yuan Ze University (Taiwan) and the Master of Philosophy program (Major: Marketing) at Queensland University of Technology (Australia). His research interests lie in influencer marketing, virtual influencers, new technologies and para-social relationships.