Responsible for all things sales and marketing. This was my second start-up company where I wear all hats and grow my department(s) as the company grows. Focus is on developing product value propositions, sales materials, lead generation and sales growth. BlueInGreen sells products that range from $50K to $500K into projects that can run into the $2-4M range. I manage two regional sales people, and also cover a large sales territory. I have expanded the sales force and at the same time refreshed the sales organization by removing non-performing manufacturer reps and adding new talent. 2014 was a record sales year with purchase orders being 350% of previous year.

Responsible for leading all product launches, marketing communications team and hospital and practice enhancement areas. I'm most proud of the development of the Total Knee Application for the RIO robot. The project included brand new total knee surgical instrumentation, total knee graphic user interface, total knee implants, and robotic upgrades that included new cutting power cutting instrumentation.

Management of all marketing activities related to the development and support of all existing and new orthopaedic products, software, surgical instruments and robotic platforms. Lead management of all surgical consultants. Develop and run National Sales Meetings and annual Surgeon Summit.

Consultant to Mako Surgical Corporation and led their efforts to identify and develop orthopaedic robotic applications.

Founder of the American Joint Replacement Registry that has a mission of collecting clinical survivorship data on all hip, knee and shoulder replacements in the United States.

Responsible for 5 areas: 1. Approximately 30-40 orthopaedic surgeon training events a year that range in size from 15 attendees to over 300 attendees. 2. VIP program that consists of 1-2 day visits for approximately 350 surgeons a year to the company's headquarters in Memphis. 3. The Visiting Surgeon Program facilitates approx. 150 visits from one surgeon to another surgeon, including international visits. 4. Management of the company's MOBILAB - an 18 wheeler cadaveric lab that is on the road 42 weeks a year training surgeons and nurses throughout the US and Canada. 5. Convention Services that handles booth/exhibit and product samples for over 500 meetings a year. Currently manage 16 employees and a budget of approximately $10M. I also served on the American Academy of Orthopaedic Surgeons Task Force on Industry and Continuing Medical Education.

Technical expert on hip replacements that covered the entire US. On the road 80% of the time. Converted key accounts, created custom surgical instruments, and conducted in-field sales training. The program was successful to the point that now each region of the US has its own Technical Sales Director.

Responsibilities included the marketing and sales development of Hip Replacements in Europe. covered in-direct and direct markets with focus mainly on France, England, Germany and Italy.

Responsible for the launch of the Synergy Hip System which grew into the company's largest hip product in volume in sales within 5 years.

Responsible for all spine and trauma products, femoral stems and acetabular cups. Developed a cervical plating system, intermedullary femoral rodding system. Made regular sales calls to promote new product lines in spine and covered first time surgical cases.

Responsible for bills, routings, costing for surgical instruments and hip implant business.