Vanda Daftari Email & Phone Number

Montreal, Canada Area

Co-founder and Creative Director — Super Bonjour is a bi-costal creative studio. Combining art and strategy, we push for creative intelligence by creating depth and meaning in our work. We know what is cool, smart, and next. Most importantly, we know what converts. We produce content and build brands that feel relevant, to the right audience. We know what resonates, we know when to take educated risks, and we have a proven track record. Could we be unicorns? It’s entirely possible. Our approach —The main reason we launch into a project is to change something. What gets us excited is how brands are seen and updating how they are perceived. Our point of difference is to help brands show up as authentically diverse and inclusive. We know what women want. We get the boys too. We are dialled-in with the work culture of your team, we are experienced in Canadian retail, North American and Global brands. Our output is smart, human and different. Our impact is to change the conversation. Super Bonjour's most chill creative services —BRAND StrategyLogotypes and identity systemsGuidelinesTone of voice 360 brand experience — print, digital, packaging, goodsCONTENTIntegrated campaignsPhoto & video directionContent strategy and developmentPublicationMagazine mastersEditorial designhttp://www.superbonjour.com

Montreal, Canada Area

Vanda Daftari is a Montreal based creative director and design freelancer & consultant. Here are a few things she can do: define creative strategy, strategize on brands, create branded content, design logos, direct photo & video, design packaging, print stuff, web stuff, editorial design, and recommend a good restaurant. She can do all of this in both French and English.

Montreal, Canada Area

During my time at Breather as their Creative Director, I was able to grow and evolve the brand and position it as a thought leader in the workplace space. Breather provides a network of workspaces designed for focus and engineered for collaboration. With a commitment to innovation and a focus on design and a growing network—500+ locations across 10 global markets—Breather is changing the future of work. I joined in '15 and was part of its rapid growth as it double in size in just two years. I built and managed a Creative team of 8 talented designers and content makers. Our mandate was to support every departments’ creative needs and deliver campaigns designed to increase awareness and desirability. Through integrated campaigns, digital content, partnerships & PR initiatives and OOH, we increased the brand engagement and overall traffic significantly.Brand, Content & Design·Brand strategy: messaging, positioning, competitive landscape·Brand & graphic guides/systems to ensure consistency and flexibility across all touch points through the entire customer journey, from digital to print to gifting items and pop-up locations·Adapt brand tone & personality to changing business realities·Editorial content calendar + supporting multi channel content strategy ·Collaborate with agencies and suppliers to create everything from a digital content platform to proprietary chocolate bars·Lead all photo & video campaigns—international OOH, integrated campaigns...Marketing & Strategy·Define flexible framework to align content creation to business realities·Quarterly strategies with Growth, Marketing & Sales leads·Collab w/ PR Lead to guarantee messaging calendar and press worthy projects·Strategies & framework for cross-functional projectsManagement ·Build/manage the team and external agencies·Processes to ensure effective collaboration & efficient workflow with all departments: growth, marketing, performance, engineering, PMs·Manage the Creative Marketing Budget

Montreal, Canada Area

Call It Spring is the 2nd largest banner of the ALDO Group, with 900+ stores in over 25 countries. This brand is young, creative, playful, idiosyncratic, and approachable. I develop the campaign themes, and oversee the shoots (in Jamaica, Berlin, Lisbon, LA, to name a few locations) for seasonal photo and video campaigns. Throughout the season, we roll out marketing initiatives and tell a multi-channel story: through online content and in-store experiences, brand collaborations with rad creatives, and media and customer events. My job as the AD is to develop, evolve, extend, and protect the brand. I work hand-in-hand with the marketing director and content strategist on brand development and commercialisation initiatives on all platforms.· manage in-house creative team of graphic designers· direct brand’s overall art and graphic direction, the seasonal art direction for all touch-points: photo and video campaigns, OOH print/web ads, e-com site (web design, UX, and product photography), packaging and print collateral, in-store signage and communications, flagship windows, in-store and media events, branded seasonal gifting items, look books, visuals for promotional strategiesLittle Burgundy Shoes — 2011My editorial and content creation experience as Art Director for SNAP! Magazine, lead me to work at ALDO. After freelancing on the first issue of the ALDO RISE, I was hired to work on Little Burgundy’s Magazine and overall brand experience.· content creation, graphic design, photo direction · editorial design for LB Mag (published 4 times a year, distributed in stores across Canada): developing editorial lineup, creating content, sourcing / directing contributors, art direction of photography and illustration, and layout/print production· in-store communication: signage, special windows, seasonal branded installations, furniture concepts fo new stores, stationary and signage for events.

Montreal, Canada Area

SNAP! Magazine was a free print publication, and website, founded in Montreal. Its focus was on creativity and culture — fashion, art, music — and it was centred on Montreal's emerging talent. It started off as a small format monthly publication, and became a large format bi-monthly printed publication of 60+ pages. By it's third year, it was distributed across Canada.My role as the art director was to oversee the visual content, work with contributors form all over, direct photo shoots, and design the whole publication. SNAP! Magazine was the best school. It's where I developed my skills in art direction, content creation, production, and editorial design.

· SUHA is a short film by ROBBY REIS, which documents the life of a young graffiti writer as she marks her way through Montreal’s graffiti art sub-culture. SUHA’s diaristic accounts unfold through her self-discovering narration which is delivered as a soliloquy unbeknown to her.· Both the costume design and graphic design were centered around the lead actress of this film. I worked in tight collaboration with the director to assist him in developing his vision for the character.

Montreal, Canada Area

Collaboration with artist Nathalie Reis. Developed the pitch and project for the 'Centre International d'Art Canadien'. Curated and designed the branding and the exhibition space during the Bienale. Reached out to artists for their collaboration, and "dropped" art in groceries all over Montreal.

24 Karrots is a collective of designers, filmmakers, photographers, programmers, animators.Such multidisciplinary collaboration allows for a wide range of possibilities, platforms and solutions. From print, to video, to installation; from web to wearable.

M.Sc A. -Ish, Design & Complexity

Bachelor’S Degree, Design Art, Graduated With Distinction

Activities and Societies: EXPOSED: student group behind the 2006 grad show.

Exchange, Faculty Of Architecture