‘An attitude called advertising’ … is the signature of Vandana Sethhi.. 30 years in the business of advertising, brand building and communications – in different avatars and at various hierarchies – she’s probably seen and experienced it all. And yet, in her own words, she’s still somewhere along that infinite learning curve. As Founder of Water Communications and Earth Films, Vandana Sethhi has taken communications to a different level. A deep desire to give back to society has seen her leverage her deep communications experience to launch initiatives that work towards the betterment of society.Primary amongst those, her launch of Gaali-Free India, with its avowed mission to sensitise people towards the ills of indulging in abuse and its collateral damaging impact on women. Vandana has used her own resources to further this and other causes. Under Earth Films, Vandana Sethhi has produced a mega documentary that compels the spotlight of public opinion on the despairing situation of stray animals. Striking straight at the heart of pet lovers, the film’s very title is endearing and emotional. ‘The Tails of Boo-Boo and Cuddly Poo’ sends out an impactful and thought-provoking message of ‘adopting strays in preference to pedigreed pets’.