CityMall is an e-commerce platform focused on 500 million new-to-internet users living in small cities, towns, and villages in India. Here, I strategize and implement customer retention programs aimed at increasing repeat revenue and margins, delivering exceptional value to our loyal shoppers.

Program Manager for SilkRoute (by Absolute). SilkRoute is the Global Trading Platform for Agri Commodities (F&V, Grains, Nuts and more). Business Planning and Monitoring, P&L, Cashflow Tracking, Business Operations, Logistics, Marketing activities, Cross-team coordination

- Managed PAN India Operations for Painting Category under the Home Services Vertical at NoBroker- Responsible for Category Growth (Geographical, Maximising conversion in current SKUs, Launching new SKUs) and Category's Customer Experience- Managed a team of 10 City Managers and 250+ on-ground fleet of Relationship Managers and Painters

1. Enhanced the Customer Experience (NPS) pan India for one of the largest business categories at Urban Company. Conceptualized and implemented 6+ initiatives (training - tools, chemicals, methodology, retraining) to enhance customer experience and make this category a wow for the customers!2. Scaled operations of a new sub-category for 4 tier-1 cities | Managed a regional team of 17+ members

The company rebranded from i3 Consulting (in April 2019)Sales and Distribution (S&D) Costs Transformation• Identified optimization opportunities for a 8-10 % target reduction in S&D costs for a leading FMCG player in KSA• Performed as-is business diagnosis through deep dive into warehouse operations, fleet operations and manpower allocation across regions• Developed KPIs for S&D team, right from the national managers to on-ground team, for ensuring effective monitoring of costs and efficiency in processesBusiness Strategy Development and Advisory to the CEO• Developed a 5-year strategy and implementation roadmap for launching new product/services for a leading fintech company in KSA• Performed preliminary research and prepared necessary documents required for expansion of business to a new geography• Acted as an advisory as well as PMO for development and documentation of policies and procedures of the organization• Strengthened the Business Intelligence function by developing a dashboard for the CEO to monitor crucial metrics of the business

Development of business and functional requirement documents (BRD and FRD)• Analysed existing business processes for developing core IT systems for a home healthcare company in KSA• Worked with technical team and all key departments to identify detailed operational flow to be automated• As a techno-functional PMO support, created detailed functional requirements for the IT application to run core business cycles and processesGo-to-market strategy and financial modelling• Formulated Go-to market strategy and business plan for setting up a home healthcare company in KSA• Designed organizational structure and business processes in line with the operating model• Developed detailed financial model and an effective pricing strategy for the firm’s offeringsBusiness expansion feasibility study• Conducted a market entry feasibility study for a KSA based manpower solutions company for its expansion into Singapore• Analyzed market attractiveness, legal and competitive landscape to check the feasibility for entering into Singapore domestic help services market• Developed financial projections and risk mitigation plan for initial phase of the business

• Grasped insights of the e-commerce business and the principles of Customer Relationship Management (CRM)• Revamped the CRM software (front-end) used by the customer relations team, through automation and workload redistribution, leading to a 7% efficiency improvement

• Comprehended the vital concepts of marketing management, brand building and customer value in business• Reviewed the literature of two Harvard Business School case studies with analytical approach for solving• Developed a marketing plan for an android application to sell refurbished electronic goods and its insight to the market