Vandan Mehta Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• Demand Solutions Manager
• Leading a team of campaign managers for programmatic ads Responsible for the growth of search demand through yield optimization
• Driving critical AB tests to test & apply new learnings to maximize overall revenue constantly
• Optimizing to get the maximum of multiple DSPs including Yahoo, Google, Bing & our internal search marketplaces
• Working closely with the optimization, tech & product teams to identify critical areas with scope for improvement & creating custom solutions

Mumbai, Maharashtra, India

• Working as a product growth manager for the Pay Loan category,
• Responsible for scaling the category by acquiring new customers, increasing retention rate & reactivating churned customers
• Managing the P&L of the category and trying to increase top-line and simultaneously reduce costs for incremental bottom-line growth
• Identifying key segment & customer cohorts to target and creating communication & personalized offers
• Running marketing campaigns and cross-functional growth strategies
• Responsible for the customer experience & product changes to create a better user experience

Mumbai, Maharashtra, India

• Joined as a summer intern in the growth & marketing team. Some of the key projects that I worked on during my tenure are:
• Mapped out the consumer journey for a newsletter and made recommendations after analyzing the touchpoints in detail
• Created marketing funnel for a newsletter, identifying the drop-offs and providing recommendations
• Automated the process to find potential leads & planned their onboarding journey
• Formulated a self-serve platform as part of a landing page to fasten the onboarding process
• Researched & Analyzed the subscription process, content & distribution strategies of the top 20 newsletters in India

Mumbai Area, India

• Joined the company as a business development specialist - managing the business operations by working as an account manager. Ensured smooth workflow between various teams to ensure the publisher monetization is at its.
• Worked as an account manager for Microsoft Properties, managing $8 Mn ad spend monthly
• Acted as a liaison between the publisher and internal teams including product, research & design
• Responsible for monetization traffic from 21 countries with a focus on Tier-1 markets (US, UK & CA)
• Worked primarily in D2S advertising while strategizing the use of DSPs to increase RPM
• Helped integrate 3rd party Search and Native demand partners into existing D2S placements

Mumbai, Maharashtra, India

• An event management & brand solutions start-up, I joined the team at an early stage and worked on building the base of the company. This included -
• Worked in various departments of the start-up, including - Marketing, Sales, Operations & Social Media Marketing
• Managed multiple brand activations pan-India, being responsible for all branding & operations
• Made pitch decks and presented to 10 premium clients
• Managed the brand activation for some reputed brands with 3 major activation events, pan-India

Mumbai Area, India

• An HR solutions and people recognition company, worked as an intern in the marketing & pre-sales team. The role included:
• Identified, contacted & nurtured potential leads, and tracked the pipeline using CRM tools
• Conducted primary & secondary research to identify top management personal in the HR industry
• Planned & executed a HR Conclave, 'Influence Greatness', attended by the top HR professionals of the country

Pgdm-C, Digital Communications

Activities and Societies: EDC, The Entrepreneurship Development Cell at MICA for 2 years & MiCompass, The Marketing Committee at MICA

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Vaayu- National level cultural college festival, Sports Club, Tech Club, Insignia- Literary club.

A Level, Science