Brian Vandenberg Email & Phone Number

Los Angeles, California, Us

Director of Remarketing focuses on strategies and initiatives to keep customers engaged and reduce churn. Overall, the role is pivotal in ensuring long-term customer satisfaction and maximizing lifetime value.

Miami, Us

**Lead the technical components of email and web campaign projects, ensuring optimal email deliverability and list hygiene for effective inbox placement. Collaborate with cross-functional teams to define key program parameters and create engaging email campaigns. Stay updated on best practices and evolving trends in interactive development.****Develop and produce HTML assets for emails, including both unique and template-based programs. Design, code, test, and debug emails and web pages according to specifications. Oversee daily email production, scheduling, and automation using relevant software.****Manage marketing cloud tools and scripting languages to execute dynamic, personalized campaigns. Support reporting efforts to analyze email performance metrics. Possess strong skills in crafting effective marketing copy and designing HTML emails to assist sales teams and enhance prospect engagement.****Conduct rigorous testing and validation procedures for software systems, documenting quality assurance for both new and existing emails and web pages. Monitor support queues, resolve issues, and escalate when necessary.****Assist in creating and maintaining an email and web campaign calendar. Establish metrics for email programs to enhance engagement and conversion rates. Manage lead processing and distribution to ensure timely follow-up on leads generated by marketing. Analyze traffic reports and competitive insights to recommend strategies for increasing high-quality leads. Perform list management, preparation, and maintenance of the company database, including data entry, appending, and cleansing.**

Miami, Us

Successfully boosting revenue through Partnerships and Growth is responsible for leading in building partnerships, advocating for increased resources in core areas of the organization's work with existing and new prospects, identifying high-priority prospects (strategic partners and prospects), and developing and executing institutional engagement.Responsible for all aspects of partner growth: prioritization of business, strategic and financial assessment, structuring and negotiation of new projects, and ongoing partner management. I'm accountable for success metrics and partner growth, proactively resolving issues and creating value.Collaborating with a broad range of internal stakeholders in Product, Engineering, Marketing, Sales and Legal, serving as an advocate for my partners while balancing Board Member goals.Can operate as both an executor and strategic thinker.

Email & SMS consulting is what we do. We have 12 years of marketing experience to help you generate more sales, more leads, and more customer loyalty. here to provide as much or as little help as needed. From program strategy to email design and copywriting to production, testing, deployment, reporting, and analysis, I understand each phase of a campaign’s cycle. Whether you need to get a program up and running or have a team that you don’t have time to manage, I can help in either case. Contact us with more information and we can talk further. If we're not a fit for your project, I may be able to refer you to another resource.

The bulk of the work for this Implementation role is in the form of helping customers to understand how to tag their sites and events. A large amount of time is often required to weed thru the customers current set up and reconcile data between systems and applications. Manage the technical implementation process for new customers. This consists of prepping site tags, marketing channel tags and view pixels in order to track online conversion events. Prep deployment guides and documentation for customer kick-offs. Assist clients’ web marketing/engineering teams to identify valuable data collection points. Ensure file format, naming convention, frequencies and transfer methods for offline data feeds are adhered to. Debug client implementations of Convertro tags and APIs. Perform data quality audits, identify data collection issues, suggest improvements, and implement fixes. Write custom JavaScript code to accommodate specialized tracking requirements. Work with client's agencies in helping them understand where to place tags and pixels.

Newport Beach, California, Us

Scaled program development, optimization, and execution of strategies to maximize our B2B revenue. Collaboration is key. Monitored high volume email deliverability to ensure optimal inbox placement. Managed day to day email creative idealization and development, template optimization, and customer list pulls/segmentation in promotional, transactional and life cycle emails. Managed end-to-end email campaign production, including creative optimization, creative testing, campaign setup, technical support, list segmentation, Q&A, monitoring and deployment. Acted as primary contact with vendors for day-to-day program management and operations, including email deliver ability, data and deployment management. Optimized and test all existing campaigns and messaging for increased engagement, email best practices, and brand positioning, including but not limited to life cycle messaging, transactional emails, and on boarding. Helped develop actionable email/life cycle segments for Guests and Hosts, maintain a calendar to track communications and ensure an optimal customer communications schedule for each segment, balancing deliver ability with business potential. Worked with internal teams to identify and develop new campaigns and email opportunities. Lead internal program management to develop and roll out new campaigns. Established list health/deliver ability benchmarks, and work to maintain a consistently productive customer database. Pulled campaign reports and email analytics to understand effectiveness and engagement. Monitored competitive email programs and serve as internal email expert, sharing email best practices in branding, design, messaging, functionality, life cycle, and offers.

Mission Viejo, California, Us

Designed and executed direct response marketing campaigns across the online display channel.Contracted monthly advertising campaigns with ad networks and external publishers. Lead internal team for creative idea's and development, template optimization, and customer list pulls/segmentation in promotional, transactional and campaign life cycle. Found innovative solutions in online media channels to meet our client acquisition and ROI goals. Researched new advertising opportunities and established relationships with new publishers. Monitor, analyze and optimize ongoing advertising campaigns. Proposed monthly budget allocations with a goal of maximizing ROI. Expanded marketing reach by A/B testing new technologies and publisher trends in the field.

Managed a portfolio of WordPress properties that annually generated $12MM in search engine traffic to custom landing pages in that sold Real-Time Bidding Platforms (RTB).

Developed WordPress properties custom to advertisers needs, building and testing landing page performance, installing new WordPress Plugins and digging into Google Analytic. Designed and created graphic identities, product imagery and icons, email graphics, pop up graphics and web pages for new products, online events and monthly promotions with a data driven spin. Able to use or code the following WordPress, Adobe Creative Suites (DreamWeaver, Photoshop), PHP, HTML.

Irvine, Ca, Us

Promoted direct response marketing to new online meeting or exceeded monthly revenue goals. Prospected and aggressively negotiate performance based media buys with website publishers of all sizes to acquire direct response inventory on a CPA, CPM, and CPC basis. Developed online buying and planning strategies and best practices within the company. Maintained professional contact and up sell as appropriate. Consistently met or exceed targets. Utilized media research tools and resources along with client objectives to aid in campaign development when making media buys. Managed a sales and business development pipeline with quality publishers. Track and document all information related to prospective and current publishers. Provided regular management reports. Rejuvenated relationships with dormant publishers currently in the system and optimized placement and target online media buys.

Irvine, Ca, Us

Proactively prospect, qualify and grow leads database to assist in meeting annual revenue goals. Determine client needs and develop proposals designed to create positive outcomes.Develop strategies and tactics that increase success rates. Establish strong relationships with potential advertisers. Used competitive media, search and other tools to identify prospects. Prospect, sell, and maintain small volume accounts. Provide basic pricing and media recommendations. Collaborated with Account Executive to grow overall account base and increase frequency or spend from other advertisers. Helped develop presentations and basic sales materials. Services, supports and performs day-to-day maintenance of customer accounts. Identify, qualify and present up sell opportunities to customers.

Irvine, Ca, Us

Managed specific areas of product development such as user-interface, and web-specific design upon the Retargeting.com advertising ad tech development team. Prioritize projects on assigned accounts by interfacing with key agency personnel and developing and reporting milestone schedules based on deadlines and overall workload. Analyzing account workloads in terms of project quantity, complexity and deliverable due dates to predict and avoid bottlenecks. Communicating project status to all involved parties both verbally and in the form of daily hot sheets, weekly status reports, and review meetings ensuring that all parties have approved communication materials at each stage of creative development and production by circulating creative folders and obtaining sign offs. Insuring budget adherence at project level by collecting time projections from creative, production, studio personnel, and reporting any deviance during creative implementation. Maintaining job files and history in both job folders and production proof records. Processes new project requisitions and assigns job numbers. Working closely with sales and Marketing to understand media plans and create accurate traffic instructions for sites/third party ad server and technical specs for creative and production teams. Served as the central point of contact for third party ad servers to work out all scheduling, rotation, and technical issues. Supervisor of communications with Ad Sales, Marketing, Creative and IT teams to ensure necessary time lines are in place to work to meet project deadlines.

Irvine, Ca, Us

Traffickers are responsible for creative trafficking and inventory management. Managed day to day operations with fellow team members, creative upload & testing which includes assuring correct display on common browsers, troubleshooting and identification of technology issues. Implementing per-determined workflow processes to improve efficiency and accuracy of the ad campaign delivery. Ensure that all incoming orders are processed according to the specifications determined by the Product Development and Sales Team. Test and QA advertising materials, which includes assuring correct display on common browsers, the creative meets specs, and click-through works properly. Timely and accurate booking of campaigns into third-party ad server for a flawless campaign execution. Troubleshoot technical issues both internally and with third party vendors. Managing campaigns throughout the flight, ensuring delivery meets all campaign requirements and optimization tasks for each placement. Reconcile campaigns and send detailed activity reports to all clients. Provide professional customer service to sales team, account management team, and clients.

Irvine, Ca, Us

Experienced in display and video ad servers (i.e. Open Adstream, DART, ATLAS). Developed/maintained quality control procedures for implementation of tracking processes with 3rd party ad servers and clients. Managed the quality assurance program of ad posting that ensures full compliance with contract terms. Working closely with ad sales and marketing to understand media plans and create accurate traffic instructions for sites/third party ad server and technical specs for creative and production teams. Served as the central point of contact for third party ad servers to work out all scheduling, rotation, and technical issues. Supervised communications with Ad Sales, Marketing, Creative and IT teams to ensure necessary time lines are in place to work to meet project deadlines. Create and maintain schedule for delivering campaign reports. Experienced with Microsoft Office products (Excel, Word, etc.). Team player, ability to mentor, work closely with others, ability to handle multiple tasks at the same time and changing priorities.

Plano, Texas (Tx), Us

Purchase, New York, Us