Lead Social Media Strategy, Content Marketing, Shopify Store Ecommerce, Paid Media Marketing and Influencer MarketingPerformance marketing on Instagram and Facebook getting a ROAS of 3+Conversion Rate Optimisations using UI/UX modifications, cart optimisations, offers and deals, etc.Identify and onboard Influencers - provide creative briefs to them for content creation and handle and supervise the delivery of their workGTM strategy for new product launches and successfully executing on these strategies

Handled a team of digital marketers to improve candidate hiring and retentionBrought more eyeballs to Meesho's employee policies using digital channels in order to increase hiringResponsible for performace marketing across LinkedIn, Facebook, YouTube, etc.Social media strategy for hygience content and tentpole campaignsImproved website ranking and traffic for Meesho's career's page

Paid social advertising for Jellyfish's EMEA and US clientsImproved Rackspace's lead gen by 20% using paid media optimisations and conversion rate optimisationResponsible for lead generation for educational universities like Oxford, Leeds, etc.Reduced Cost Per Lead for the above universitiesby 30% using ad and creative analysisWorked on Service Now to increase traffic and conversions for SAAS applications

Learnt the craft of running display and social media performance marketing campaignsWorked on brands like Hoka, Rackspace, etc.

Copywriter on brands like Sanofi, Yamaha, etc.Performance marketing ads and copy for the above brands.Involved in new pitches to Tata Power, Sun Pharma, etc.

Bonzai is an intelligent creative platform to design personalized brand experiences that drive engagement across devices, in real time. Bonzai consistently delivers experiences on the cusp between emotion and interaction.Roles:Account ManagementCreative Strategy and IdeationTeam ManagementProject ManagementClients:Airwave SEA (OMD Mobile division), Airwave Australia, Airwave India and ex-MadHouse India (WPP mobile division).Brands:An expanding list of Global and APAC brands.

Creating content and engagement strategies for websites and social media.Managing social media pages for brands.Researching, sourcing, refining and creating content for blogs.Operating Content Management System like WordPress, Modex and Cargo Collective.

Ideating and strategizing for various brands on the online front.Optimizing social media for brands.Writing copy for websites, display ads, social media applications etc.

In charge of promoting the website and also carrying out social media activities for the brand.