Head Of Marketing
Current
Sep 2023 - Present
Who is Vanessa Guzmán? Overview
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Quick answer
Vanessa Guzmán is listed as Head of Marketing at BeXport, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Vanessa Guzmán.
Vanessa Guzmán previously worked as Head of Marketing at Craft Beverages B.V. and Senior Product Manager at Italfarmaco España. Vanessa Guzmán holds International Mba from Ie Business School.
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Email format at BeXport
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BeXport
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Profile bio
About Vanessa Guzmán
I am a Marketing and Trade Marketing professional with an integral business perspective, extensive experience in the FMCG-Beverage sector, and comfortable in international environments. Analytical. Results-driven. Project manager. Team leader.
Listed skills include Trade Marketing, Marketing Research, Sales, Marketing Strategy, and 12 others.
Current workplace
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10 roles
Vanessa Guzmán work experience
A career timeline built from the work history available for this profile.
Head Of Marketing
Nov 2021 - May 2024
Senior Product Manager
Oct 2020 - Oct 2021
International Marketing Manager At Asahi Brands Europe
-Responsible for the Marketing and Trade Marketing agenda for 7 key export markets in Europe, reporting to the Commercial Director based in Czech Republic and with a team of 6 in Czech, Sweden and Spain.-Led the definition of the brand strategy and annual brand plans per market including TVC, OOH, PR, digital, events, new product launches, on trade and off trade channels activations, support to sales teams. -Close cooperation with creative, BTL, digital, media, PR agencies as well as global brand teams and sales.-Defined and implemented the working & cooperation processes of the new centralized marketing structure, to drive more effectiveness and synergies.
Jul 2018 - Dec 2019
Marketing / Trade Marketing Manager At Asahi Brands Europe, Spain
-Responsible for the marketing and trade marketing strategy, plans and execution of the Spanish branch, with focus on developing the Czech beer portfolio (Pilsner Urquell and Kozel) in the Spanish market. Reporting to the Country Director.-Supported Country Director in the definition of the new growth strategy, after new business context resulting from Asahi acquisition of SABMiller business in Europe.-Covered digital marketing, PR, events, on and off trade channels activations, launch of new products, development of promotional packs, support to sales teams, agency management, budget management.
Apr 2017 - Jun 2018
Marketing / Trade Marketing Manager At Sabmiller Brands Europe, Spain
-Responsible for the marketing and trade marketing function of the unit, with focus on the brands Pilsner Urquell and Peroni Nastro Azzurro, with one direct report and reporting to the Country Manager Spain.-Led the strategic thinking for brand development in the Spanish market, and developed for each brand the capabilities for growth, from brand assets to agency partnerships, communication plans and working processes.-Developed and executed the year Brand Plans, including: digital, PR, events, activation in on and off-trade channels, brand execution at the point of sales, support to sales teams, budget management, post-analysis and reporting.-Established the digital strategy and launched the local social media channels for both brands.-Total agency management (pitch, negotiation, plans, guidance, follow up).-Support and follow-up to local partner distributor for the brands Grolsch and MGD (Hijos de Rivera).
Apr 2011 - Mar 2017
Trade Marketing Off Premise Manager
-Developed and implemented the annual promotional and execution plan for the channel for 6 brands, including consumer promotions, POS material, promotional packs, channel and sales force incentives, with 3 direct reports and reporting to the Trade Marketing Director.-Led category management (CATMAN) project developing assortment and planograms for leading retailer Dinosol.-Led multifunctional project for new pack launch for key retailer Mercadona.-Developed and implemented in-trade execution standards for all sub-segments.-Supported sales team with creation of account’s promotional plans.-Cooperated with revenue manager in the definition of pricing and promotional strategy.-Developed processes and tools to improve the team’s operational efficiency and skills (i.e. budget management, sales tracking, project management, promotion analysis).
Mar 2009 - Mar 2011
Marketing Research Coordinator
-Prepared analyses and recommendations for the business combining external and internal insights.-Coordinated several qualitative and quantitative research studies (i.e. habits and attitudes, product tests, brand equity, price reports, consumer behavior).-Updated regular studies according to market dynamics.
Mar 2007 - Aug 2007
Trade Marketing Coordinator
-Developed and implemented the merchandising and promotional plans for 6 brands and 8 regions, including promotion mechanics to consumer and trade, visual materials, sales force communication. One direct report.-Led project for in-store execution standards definition for all channels.-Developed communication vehicles and process to ensure 8 regional teams and 70+ sales depots successfully implemented the plans.-Designed and implemented sales force incentives to support specific objectives.
Jul 2004 - Feb 2007
Sales & Distribution Projects Analyst
-S&D functional analyst of multifunctional internal consulting major project to change the route to market model. Designated for the development of the new processes and bespoke support software (pre-sales, preparation of delivery, delivery, collection, sales follow-up).-Designed monitoring KPI reports to be used by sales force and management.-Developed full training manuals, and trained directly the sales teams of the first 5 depots rolled-out.
Nov 2001 - Jun 2004
4 education records
Vanessa Guzmán education
International Mba
Master’S Degree
Marketing Specialist (Candidate) (On-Line)
Digital Marketing Certificate Course (On-Line)
FAQ
Frequently asked questions about Vanessa Guzmán
Quick answers generated from the profile data available on this page.
What company does Vanessa Guzmán work for?
Vanessa Guzmán works for BeXport.
What is Vanessa Guzmán's role at BeXport?
Vanessa Guzmán is listed as Head of Marketing at BeXport.
Where is Vanessa Guzmán based?
Vanessa Guzmán is based in Greater Madrid Metropolitan Area, Spain while working with BeXport.
What companies has Vanessa Guzmán worked for?
Vanessa Guzmán has worked for Bexport, Craft Beverages B.V., Italfarmaco España, Asahi Breweries Europe Group, and Sabmiller.
How can I contact Vanessa Guzmán?
You can use AeroLeads to view verified contact signals for Vanessa Guzmán at BeXport, including work email, phone, and LinkedIn data when available.
What schools did Vanessa Guzmán attend?
Vanessa Guzmán holds International Mba from Ie Business School.
What skills is Vanessa Guzmán known for?
Vanessa Guzmán is listed with skills including Trade Marketing, Marketing Research, Sales, Marketing Strategy, Marketing Management, Fmcg, Business Strategy, and Management.
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