With over 35 years of marketing experience and a never-ending passion for sales, I am continuously motivated to keep up to date with the latest trends and tools in the market. Currently, I am pursuing a Certification in Digital Growth Marketing and Artificial Intelligence at American Business College, with the goal of becoming even more efficient and maintaining an innovative perspective on today's world and its future behaviours.My focus is on advising, and accompanying companies within the vast commercial field, ranging from defining sales strategies and prospecting, to identifying buyer personas and market niches. I work in the training of sales departments, optimizing sales processes that are aligned and in coherence with the whole company.I listen carefully to the sales teams and the areas they relate to, prepare reports with suggestions to make the necessary changes and achieve the desired objectives, and support the company in implementing the changes needed to ensure that the agreed strategies are executed effectively and achieve the expected results. My focus is on the thorough analysis of KPIs and the implementation of concrete actions to overcome sales challenges. I am convinced that there are always opportunities to improve and achieve commercial success.A lifetime in sales is a lifetime enriched by experiences, I am very grateful for my experience.