Vanesa Choi Email & Phone Number

Santiago, Santiago Metropolitan Region, Chile

Santiago, Santiago Metropolitan Region, Chile

Chile

• Led the marketing teams (13 people), planning and market intelligence (1 person), and Customer Service (6 people).
• Defined and executed the shopping experience for 4 e-commerce platforms in 3 countries, accompanied by monitoring the sales funnel and implementing technical improvements to increase the conversion rate (+17% achieved.
• Led the implementation of zero-based budgeting in the company, resulting in increased empowerment of commercial teams, as well as traceability and compliance management capabilities.
• Positioned a kitchen brand around communities through audiovisual content and influencers.

Chile

• Developed two new own brands in the Chilean, Peruvian, and Mexican markets, successfully positioning a personal care category in retailers and specialty stores, entering 7 "Beauty Wellness" store-in-store locations in.
• Defined the purchasing mix, price negotiation, logistics optimization for importation, and marketing contributions with suppliers.
• Developed the strategy for 16 brands, including Instant Pot, Corelle Brands, and Conair, positioning the multicooker, air fryer, and personal care category, representing $14 MUS in annual sales.
• Developed new sales channels in retailers in Mexico (Liverpool, William Sonoma, and Coppel) and Instant's physical store in Chile.

Chile

• Responsible for leading a digital team of 12 people under the Agile methodology for the development of digital products.
• Designed and developed the portal for regional corporate sales (representing 40% of sales).

Chile

• Led a team of 30 people responsible for the commercial relationship with companies and travel agencies.
• Transformed the sales model through a new incentive model, company and agency categorization, and redefinition of the executive profile.
• Designed and implemented a commission model for travel agencies to maximize sales through cabins and executive classes.
• Led the negotiation strategy with corporate clients and agencies for special charter requests, including the largest contract for over $65 M US in 1.5 years.

Chile

• Defined the strategy in bilateral negotiations between oneworld alliance airlines to improve customer benefits.
• Responsible for positioning the alliance brand in the Brazilian market, managing a budget of $3 million USD.

Chile

• Managed the portfolio of new clients for financial services such as valuations for IFRS financial statements, mergers & acquisitions, and appraisals.

Chile

• Designed and implemented the merger of the Management Control areas for LAN and TAM, homogenizing processes for both companies and generating cost savings of 30% through team structure efficiencies.
• Responsible for developing reports and KPI panels for the management and analysis of all operational indicators impacting the entire supply chain.

Chile

• Responsible for transforming the process of allocating resources and tools for new employee onboarding through LEAN methodology, achieving an increase from 20% to 95% compliance in less than 6 months.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

English As A Second Language