An enthusiastic and innovative person centered on achieving objectives and delivering value.A mathematician with a postgraduate degree in Marketing & Sales, focus in Innovation with experience in: Nexus between business and technology.Digital transformation projects. Desing of new Digital solutions with analytical core for innovation departments.Data Strategy & Data Governance for Center of ExcellenceLeading design, presales, development and implementation of Analytical Solutions for Insurance, Retail and Manufacturers.Management Customer Intelligence analytical projects for insurance, retail and manufacturersExpert in Strategy & Client Management (Fidelity Cards)Leading campaign management projects and Management service of Campaign Management (BtB and BtC)Management of Dashboards/Reporting projects . Defining new business KPI´sManagement Fraud Solution for InsuranceLeading design of Datamarts and Lakes for different Areas MK, Actuarial, Logistics, Fraud… (Insurance, Retail, Manufacturer).Metrics definition for Current and Future Value of Clients (Life Time Value) based on the adjustment of churn, cross selling and upselling models (insurance), segmentation and RFM in Retail.Social Network Analysis for evaluating the propagation of contracting and churning events in products for InsuranceManagement Forecasting projects, TPO.Design Big Data solutions for Insurance and Retail
Listed skills include Business Analytics, Predictive Analytics, Project Management, Marketing, and 26 others.