Vanessa Alvarez Email and Phone Number

Staying up-to-date with the latest trends in meme culture, ensuring content is relevantMonitoring online conversations, feedback, and trends to adapt and optimize content strategy Participating in video gaming communities and understanding of video game culture as well as pop culture to make sure content is fresh and relevant! Creating content (memes, GIFs, short videos) related to gaming culture.Planning and production, captioning, and editingProduction Assistant on-site

**YouTube Content Creation & Optimization**- Conceptualized, scripted, filmed, and edited high-quality videos for YouTube.- Implemented SEO best practices to enhance video discoverability and ranking.- Designed eye-catching thumbnails to increase click-through rates.- Analyzed YouTube analytics to identify trends and optimize content for audience retention.**Instagram & TikTok Content Creation**- Developed engaging video content tailored to Instagram and TikTok audiences.- Leveraged photography skills to create visually appealing posts and stories.- Collaborated with influencers and brands to amplify reach and engagement.**Portrait Photography Services**- Provided professional portrait photography services for clients, leveraging over 10 years of experience.- Captured authentic moments and emotions to create compelling visual narratives.**Live Streaming & Podcasting**- Hosted live streams on Twitch, engaging with viewers and fostering community interaction.- Produced and hosted a podcast covering topics related to Games for Twitch.**Graphic Design & Visual Branding**- Utilized Adobe Creative Suite (Lightroom, Premiere Pro, Photoshop) to create graphics and visual assets.- Developed cohesive visual brand identities for personal and client projects.**Social Media Strategy Development**- Crafted strategic social media plans to increase brand awareness and engagement.- Managed social media accounts and utilized various social media management tools (Buffer, Hootsuite, Meta Business Suite, YouTube Studio) to schedule posts and analyze performance metrics.**Additional Skills and Achievements**- Specialty in portrait photography, creating/editing videos, crafting social media content, and developing strategy guides.- Proficient in Canva and CapCut for graphic and video editing.

Works with the Account Manager to develop and curate social media content. Measures customer engagement within all social media platforms and provides detailed reports per promotion.Identifies opportunities to engage students on campus by working with students groups to initiate and schedule marketing activations.Coordinates tactical marketing initiatives per the annual marketing plan.Provides basic graphic design support to the Account Manager.Assists Account Manager with duties related to digital content refresh for the shopFIU website and its advertising networkAssists the Director with reconciling expenses.Frequently canvases the campus to identify promotional opportunities and assure quality assurance of programs already in place.Assists with all major events.Works closely with the Account manager on the management of the shopFIU Mobile App.Manages content remotely on monitors in high traffic areas on campus which includes uploading and removing content to represent shopFIU and other university departments. Manage the approval of all communications requested to be shared on the shopFIU network.

Assist in monitoring social networks; contribute to SFPBS’s online outreach and promotion using Facebook and Instagram; research and develop ways to improve engagement and site traffic and assist with other community engagement tasks, including online and in-person engagement. Responsible for assisting with the organization, planning, and execution of community and outreach events; co-sponsorships with community organizations.

Generating and researching ideas for posts. Writing, editing, publishing, and promoting content. Promoting new posts using social media to alert and attract new readers. Advocating and educating others about niche interests.