Vanessa Ayers Email & Phone Number

Minneapolis, Mn, Us

-Managed operations, merchandising, and pricing workload including: transitions, revisions, promotions, audits, and sampling for departments-Led and coached team of 8 on brand standards, backroom & sales floor processes, and inventory & price auditing -Collaborated with Visual Merchandising Lead to implement in-store-marketing elements, fixture blockings, and lighting-Strategized corrective product placement layouts for inventory not meeting sales goals by analyzing sales data and consumer shopping behaviors -Analyzed guest survey data to determine low performance areas and implemented new tactics increasing monthly guest connection scored by 27% outperforming other stores in the district

-Collaborated in a team of 4 developing marketing strategies for clients seeking to increase brand awareness through influencer marketing, content marketing, email marketing, and copywriting-Led the development of an email marketing campaign generating a 7% increase in open rate-Conceptualized, filmed, and edited 8+ videos per week incorporating social media trends for media platforms

-Recruited and managed clients relationships-Developed strong marketing campaign increasing clients media reach by 106%, website traffic by 26%, and generated $600+ in sales