As a creative professional I act first and foremost as a creative strategist, then as a graphic design lead. With 15 years of experience working in the industry with CPG and DTC products, mostly in the food & beverage category, I have extensive experience developing and championing brand guidelines, as well as creating eye-catching designs at a 360° view. This includes asset management & packaging version control. One of my many strengths includes crafting cohesive brand work that stretches across multiple mediums and channels. I am a storyteller with a proven track record. I am constantly looking at the market and consumer behavior in order to craft content that speaks to targeted audiences. Furthermore, I am accustomed to working in a high-functioning, cross-functional capacity. I have a background working for innovative startup companies as well as with major recognized brands, so I am used to working at different levels of need. My expansive skill set includes navigating business roadmaps and planning to implement brand strategies that stem from the brand's core purpose, vision, values, audience, market, and personality, while also leveraging trends and seasonality. I am experienced in sourcing and planning photoshoot/video shoot art direction, setting the creative tone for campaigns from the design to the copy, orchestrating the rollout of assets for launches, assisting with building programs, and partnerships, and collaborating with several different roles to execute creative, such as photographers, stylists, programmers and more. I have a strong visual and typographic sensibility and have an expert-level understanding of InDesign, Illustrator, Photoshop, etc., but I am a designer so let's be real: I use whatever program works to get the desired result and am a lifelong learner.I also like to ensure deliverables stay on time and are approved by all teams involved (legal, etc.). I pride myself on being an artistic visionary who isn’t afraid to break the rules (if we are on brand, of course!). Furthermore, I constantly have my finger on the pulse of current trends and know how to map the path to success. With all my years of experience, I have been able to develop as a “jack of all trades” by creating designs for various teams across multiple platforms. I hold strong attention to detail and have a trained eye to pick up on what most might overlook. I am passionate about collaborating with internal and external stakeholders to deliver remarkable results. brownfoxdesignsnh.com for examples of my work.