Vanessa Clavijo Mccann Email & Phone Number

Vineyard, Ut, Us

Oversee and optimize marketing strategy for Tiny Blessings, managing ad spend budgets focused on key metrics, including CPA, ROAS, and LTV. Supervise a diverse team of over five members and blend inherited and newly recruited members while driving company expansion through new marketplace entries, an expanded email marketing strategy, and targeted paid advertising. Highlights of accomplishments in this role include:• Augmented holiday sales revenue by 67% in 2024 and grew overall annual revenue by 32% through strategic marketplace partnerships and refined marketing channels.• Introduced Tiny Blessings to high-end retail partners, cultivated partnerships with Bloomingdale's and Macy's, and strengthened the brand's premium positioning.

Draper, Utah, Us

Spearheaded Amazon's strategy, transforming the company's approach by identifying competitive gaps, optimizing keywords, and elevating product visibility. Led a team of five, guiding continuous updates to product imagery, graphics, and new listings based on market trends and platform-specific demand.Highlights of accomplishments in this role include:• Amplified monthly revenue by over 200% and achieved a 5x return on ad spend through ad restructuring, A+ content upgrades, and modifications in imagery across 200+ products.

Devised a culturally resonant branding strategy for a newly established LLC, focusing on a cohesive digital and physical presence. Ensured seamless consistency across digital platforms, print materials, and the office environment to reflect the company's dedication to the target audience.Highlights of accomplishments in this role include:• Built the company's brand identity from scratch, creating a professional, established appearance to position the LLC as a trusted and enduring presence within the Latino community.• Designed a bilingual website and culturally specific branding materials, maximizing alignment of the company's visuals, messaging, and user experience with cultural aspects for clients from diverse backgrounds.

Vineyard, Ut, Us

Oversaw all facets of content creation for the website, sales channels, and advertising while partnering with the owner on website redesigns and seasonal product launches.Highlights of accomplishments in this role include:• Introduced and launched seasonal collections, supporting customer exclusivity and loyalty, such as the "Rosabella" line, to bolster brand appeal with unique, limited-time offerings.• Strengthened brand recognition by designing promotional graphics and orchestrating seasonal campaigns across digital and print channels, effectively attracting an upscale audience.

Baltimore, Maryland, Us

Kissimmee, Florida, Us

Bachelor Of Arts - Ba, Political Science And Government

Minor Of Arts, Digital Communication And Media/Multimedia