A hybrid executive with 10 + years in marketing and communications who is guided by sophistication and driven by data and ROI. Digital native who poses a strong analytical skillset that has directed, digital content and innovative experiential marketing campaigns resulting in 20% growth metrics for brands.Owns a distinctive entrepreneurial skillset gained from positions in the beauty, lifestyle and fashion space with high business acumen to deliver on-brand art direction.Excels in collaborative environments building, developing, and coaching teams in strategic directions and optimizing creative ideations to meet metric reports.This agile director thrives on exploring technological advances and out of the box ideas which bring consumers to engage in new and innovative ways, through brand partnerships, digital marketing, influencer marketing, and experiential marketing in the fashion, editorial, beauty and lifestyle industries.