Vanessa Dias Taboada Email & Phone Number

Dubai, Ae

Dubai, Ae

Dubai, Emirados Árabes Unidos

-Rebranding & Launch: Led the rebranding of the Dinners Ready brand, including the launch of the new e-commerce platform with an updated brand identity.-Product Development: Managed the branding and launch of the R5 Electrolyte Lollies product line.-Social Media Management: Created and implemented the social media strategy for the company's three brands: Dinners Ready, Glow, and corporate profile.-Strategic Alignment: Coordinated marketing and communication strategies with creative leads and agencies to ensure the successful execution of campaigns aligned with company goals.

Dubai, Emirados Árabes Unidos

-Opening of new costumers, growing the portfolio by 30% with a focus on large hotels such as Hilton,Movenpick, Anantara World Island, Cote D Azur, etc;-Marketing Alignment: Managed customer relationships by aligning marketing strategies and sales initiatives, collaborating closely with head chefs and operation teams;- Events planning and execution: from concept to execution, led B2C projects at McGettigan’s World Cup Fan Zone, Ripe Market, Global Village. Also, led B2B exhibitions such as Gulf Foods in multiple markets (UAE, KSA & Qatar);-Spearheaded procurement initiatives by identifying and negotiating contracts with suppliers in GCC;-Led a project for changing the packing material purchasing from a UAE supplier to a Chinese supplier resulting in 30% cost savings from the baseline.-Negotiated a contract with a local manufacturing company to launch a new product category (Pops and Ready to Eat Meals). Secured savings when compared to local Brazilian suppliers. Managed end to end process from scope definition, packing, formulation, raw materials, pricing and delivery.-Analysis and development o f sales volumes, stock control and numerical distribution reports;-Provided Post-sales support, promoting trainings and workshops to customers in order to guarantee the product quality and brand excellence standards.-Ensured smooth logistics coordination between Tropicool Brazil and distributors;-Supported the operations startup of Qatar and KSA dealing with 2 additional distribution partners; Led discussions and coordinated the initial product flow, machine sourcing;

Coréia Do Sul

-Achieved a combined yearly revenue of $350,000, overseeing a marketing budget of $42,000.-Managed a 20,000-customer base and a multidisciplinary team, including social media marketing, UI/UX design, finance, and customer experience specialists.-Established branding and brand strategy, sourced suppliers from various countries, and set up full e- commerce platforms.-Directed procurement activities by sourcing suppliers from various countries. Also executed purchases of 20+ suppliers from 5 different countries.-Negotiated contracts with Malaysian post services for B2B shipping rates and 2 fulfillment centers for fulfillment operations, one in Malaysia and one in South Korea.-Successfully managed Social Media content on platforms like Instagram (60k followers) and YouTube.

Buenos Aires (Província), Argentina

Management of 100 national and international suppliers. -Responsible for order management and follow up process of direct materials; stock assignment for Argentina and Uruguay; rearrangement of supply frequency and delivery schedule, aiming at freight reduction/optimization; developed analysis and reports for Logistics and Procurement areas; negotiation with suppliers.

Contagem, Minas Gerais, Brasil

Responsible for ordering and follow up process of international direct materials, working in consonance with Production and Production Planning to guarantee availability and consistency of stocks; creating purchases reports, presentations, studies and analysis for the area; also responsible for a project to optimize freights and logistics cost.

Minas Gerais