[Main Scope]Brand social platform operation - Make the brand exposed in an orderly and efficient manner in the sales channelResponsible for the social content scheduling, planning, and content creation by 14 brands on the social platform of the TR channel and utilizing the existing social platform resources to increase the social buzz of the brandOffline Event Execution- Ensure the effectiveness of brand event marketingIn charge of the implementation of brand offline activities (live broadcast or event), and communicate with duty-free shops, retailers, and brands to ensure the quality of activities and the effect of communicationIndustry tracking and reporting- Provide trending marketing insight to inspire and guide brands’ activitiesResponsible for tracking and grasping all trends and actions of the entire beauty industry in marketing[Highlight Cases Experience]Estee Lauder Year-end CampaignManaged and scheduled 25 TR social accounts to release the campaign-related official content beneficially- Maximize the limited retailer’s social media resources to generate social awareness for the campaign. 90+ posts were released and achieved 1.2M+ Impressions and 200K+ engagements.Supporting the brand off-line livestreaming execution and shopping mini program management- In charge of the livestreaming script creation and shopping cart of the retailer’s mini program, which achieved 12M+ viewership and sold out 3 featured products.

- Sunrise Duty-Free Festival Integrated Marketing Campaign (2019.6-2020.2)1) Project leader of campaign mini-program developmentCustom-developed shopping mini-program for duty-free stores to reap 64K+ total engagement and up to 40K+ UVs weekly. 2) Responsible for Social Media Strategy Planning The accurate social platform communication strategies increased the number of reads for the official WeChat account by 120% during the event.- SAIC MG's New MG5 Launching ProjectLeading the project planning and celebrity marketing executionLeading celebrity marketing part of the creative output, the copy and the marketing strategies win client’s love and ultimately help to win the project. The execution of Yang Chaoyue celebrity Marketing and Tiktok Challenge have received 310 million + exposure in the first week of the event- SHISEIDO TR Revital Series Offline Event In charge of the social content of KOL offline eventInviting 10 million class beauty KOL in Sanya HPP for new products livestream, strong to drive the social buzz for newly launched product. The offline livestream divided into three locations was completed in an orderly manner, which won praise from customers in Singapore.