Responsible for identifying, developing, cultivating and managing strategic partnerships with 80+ national chain restaurant accounts to grow volume and increase demand of fresh Avocados From Mexico within the Foodservice industry.

- Responsible for growing demand of fresh avocados across Foodservice channels via insight-driven, dynamic marketing initiatives.- Provides thought leadership and strategic analysis for segment expansion.- Manages cross-functional and agency teams in execution of all projects.- Leads the development of all sales materials and customer presentations.- Owns and manages all aspects of the Avocado University program, including initial customer outreach, scheduling, travel coordination, curriculum development, presentation design and lead generation.- Provides strategic direction for Avocados From Mexico's tradeshow and special events presence and leads execution, including event messaging, booth design, staff training and lead generation activities.- Supports Sr. Foodservice Sales Development Manager in management of promotional activities and other marketing strategies.- Owns and maintains $6.5M Foodservice budget and provides strategic direction and analysis of expenses through weekly reviews of all financial activity.- Lead re-design of Foodservice website to detail successful promotional activities with past and current operator partners, as well as to highlight program value to potential partners.- Responsible for the planning and execution of the Avo Insiders partnership retention program, including procurement of quarterly giveaway items and creation of thematic messaging to support the brand's mission to grow fresh avocado volume.

- Provides strategic analysis and direction for product and segment expansion.- Implements marketing strategies aimed at growing customer base into additional selling channels and points of distribution.- Develops and maintains corporate price list structure for sales and broker teams.- Manages and executes content creation and design for website, social media channels and customer outreach materials.- Responsible for the execution of brand communication elements, including creative design, product photography, copy development, brand standards and legal consultation.- Develops the strategic direction of Somma’s email marketing campaigns and successfully implemented Pardot B2B Marketing Automation.- Develops and manages the strategic direction of Somme's tradeshow and special events efforts, including the execution of a 2-day destination customer appreciation event.- Supports Director of Public Relations with daily advertising functions, content management, product guidance and coordination between Somma and external advertising agencies.- Manages ad hoc HR needs, such as interviewing, on boarding and training new hires.

- Supported sales in maintaining customer relationships with Top Accounts by designing and executing customer specific marketing campaigns which increased customer participation by an average of 10%.- Developed sales and broker support materials, brand messaging and promotional programs that supported Somma’s product line and corporate strategy.- Coordinated and executed Somma’s tradeshow presence and special event efforts, including an annual customer appreciation event.- Obtained documents, clearances, certificates and approvals from local, state and federal agencies as needed. - Owned and maintained marketing budget and provided strategic analysis of expenses.- Managed relationship between Somma and external brand agencies.- Developed and implemented SOP’s for RFP response to local, state and federal procurement agencies by submitting competitive proposals while highlighting company value.- Reviewed legal terms and conditions to verify bid compliance and product specification requirements.

- Managed the strategic direction and day to day maintenance of the Tyson K12 web site while reducing spend and use of external agency.- Coordinated new product development projects and launches between distribution marketing and the Government Sales Channel.- Developed sales and broker support materials, brand messaging and promotional programs that supported the K12 product line.- Managed Tyson's Kid Tested, Kid Approved™ product testing program and coordinated between product management and R&D teams.- Responsible for the execution of brand communication elements that included creative design, product photography, copy development, brand standards, and legal consultation, as well as coordination of special events, including the annual Tyson Innovation Premiere, which hosts 2,500 customers.- Supported sales and customer development in maintaining customer relationships with the Top 100 K12 accounts. - Managed relationship between Tyson and external brand loyalty rewards agency.

- Provided weekly and monthly sales report analysis identifying product trends, gaps and opportunities. - Consolidated, published, and warehoused weekly customer/industry information.- Coordinated department’s participation in Tyson Food Service Sales Training Program and managed day to day activities and changes. Provided inside sales support for associates when working in the field.- Developed and maintained full profile of sales channel’s “Top Accounts”, including competitive set, gap analysis, menu pricing, enrollment, social media outlets, external stakeholders, etc.- Managed and coordinated any non-traditional Government marketing/outreach activities such as community or corporate affairs (donations and community service), Government/Legislative meetings, industry meetings/committees, etc. - Supported quarterly presentation prep to Executive management team.

- Provided business management support to the Vice President of the sales channel, field sales and marketing teams through reporting and analysis.- Coordinated team’s attendance at industry conferences, including booking hotel accommodations, submitting registrations, coordinating team meetings, creating presentations, planning team activities and meal arrangements, reserving transportation, managing product shipment, and building a comprehensive agenda for the team.- Developed and coordinated the Government Sales department’s ongoing 9-week rotation for associates participating in the Tyson Food Service Sales Training Program. Includes facilitating associate onboarding within K12 corporate and field sales teams, as well as managing the program as a whole throughout the year.- Assisted in managing the Kid Tested Kid Approved program. Includes identifying districts to test, developing questionnaires, shipping product, executing testing, and evaluating results. - Worked closely with product marketing team to develop testing schedule for products in development and insight driven questionnaires.- Worked with internal and external creative agencies on branding projects; copy review, design input, photo shoots, recipe developments and maintaining current point of sales materials.- Supported sales and customer development teams in creating sales and broker support materials for K12 product launches and events, including the annual Tyson Innovation Premiere which hosts 2,500 customers.