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With 15+ years of product and operations experience, I help Seed to Series B startups scale efficiently and achieve sustainable growth. My data-driven, customer-centric approach has driven a 230% YoY product adoption increase, 400% operational efficiency gains in 9 months, and millions in bottom-line impact. I specialize in aligning teams, optimizing processes, and building scalable systems to accelerate business success.Services include:- Building and Aligning Product Strategy- Achieving Product-Market Fit- Scaling for Growth- Early-Stage Roadmapping & MVP Design- Investor-Ready Planning- Go-To-Market (GTM) Strategy- Workshop FacilitationReady to take your startup to the next level? Let’s connect: vanessa.ferranto@gmail.comLearn more about how I can help: www.lotyc.comShare some info about your business to get started: https://forms.gle/7HXi5M7hG96udiHm6
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Co-Founder And CeoDaoberoBoston, Ma, Us -
Cpo & Coo Fractional Executive, Startup Advisor, ConsultantLotyc Consulting Nov 2024 - PresentProduct strategy and operations expertise to help your Seed to Series B startup navigate complex challenges and achieve sustainable growth. -
Senior Director Of ProductGenesys Feb 2021 - Oct 2024Menlo Park, Ca, Us• Led global SaaS GTM strategy for Journey Management Add-on, projecting 95%+ margins.• Streamlined customer onboarding process from over 2 months to 24 hours through data ingestion automation.• Implemented GTM packaging and positioning for Analytics Add-on, resulting in 775% YoY revenue growth and 230% YoY increase in adoption. -
Senior Director Of ProductPointillist Feb 2021 - Dec 2021Boston, Ma, UsAcquired by Genesys in December 2021• Implemented product development lifecycle and Agile methodologies at Pointillist, ensuring predictive release cycles.• Led UX design and user research efforts to enhance product usability and customer awareness.• Developed cross-functional GTM strategy for product releases, driving successful market launches. -
Head Of Product & DesignThe Grommet Apr 2017 - Aug 2019Somerville, Ma, Us• Implemented multi-variant testing strategy at The Grommet, resulting in +5% Revenue per Session increase and +3% site conversions.• Established the product and UX function within the organization as the first product hire, leading B2C and B2B product strategy and platform migration.• Implemented Agile product development framework to drive efficiency, strategic prioritization, and cross-functional alignment. -
Senior Manager, Product And ExperienceZipcar Oct 2015 - Apr 2017Boston, Massachusetts, Us• Led global New Platform initiative, implementing SAFe methodology for 400% operational efficiency increase within 9 months.• Conducted customer research strategy leading to +143% membership increase and +10% mobile conversion rates boost.• Proactively saved $150k in vendor costs and $1.2M in member fraud through process improvements. -
Senior Product ManagerLeaf Holdings Mar 2014 - May 2015Cambridge, Ma, UsAcquired by Heartland Payment Systems in 2013.• Led implementation of product as a function at Leaf Holdings, overseeing mPOS, analytics platform, and admin tools.• Established Agile processes with UX and engineering teams for more effective product development.• Successfully implemented a cloud-based analytics solution for Heartland's on-prem restaurant POS system within 12-weeks post-acquisition. -
Digital Product ManagerWgbh Nov 2012 - Mar 2014Boston, Ma, Us• Led the strategy for a Content Management System for General Audience brands• Spearheaded major projects like Nova Next, Masterpiece Theater Redesign, and award-winning Medal Quest Ice Warriors.• Implemented Agile and product development methodologies to ensure timely, cost-effective delivery while maintaining quality and stakeholder alignment. -
Digital Product ManagerBoston Globe Media Apr 2011 - Nov 2012Boston, Ma, Us• Led CMS migration for Boston.com, integrating vendors and personalization tools, and trained editorial team on the new system.• Increased revenue and engagement through media gallery redesign, event management platform improvements, and loyalty program initiatives.• Managed integration projects for Boston.com incubator programs. -
Product ManagerFirst Coverage (Acquired By Tim Group) Oct 2008 - Apr 2011Boston, Ma, UsAcquired by TIM Group in 2011.• Led product lifecycle of institutional trade idea management tools at First Coverage, resulting in a 200% increase in overall revenue.• Developed innovative Investor Relations tool with Natural Language Processing (NLP) for sentiment analysis, receiving a patent for the solution.• Created analyst entry tools to measure trade ideas against firm’s analyst research.
Vanessa Ferranto Skills
Vanessa Ferranto Education Details
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Boston UniversityMba Candidate -
Rider UniversityVocal Performance
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Harvard University Extension SchoolFinance (2009)
Frequently Asked Questions about Vanessa Ferranto
What company does Vanessa Ferranto work for?
Vanessa Ferranto works for Daobero
What is Vanessa Ferranto's role at the current company?
Vanessa Ferranto's current role is Co-Founder and CEO.
What is Vanessa Ferranto's email address?
Vanessa Ferranto's email address is va****@****ail.com
What is Vanessa Ferranto's direct phone number?
Vanessa Ferranto's direct phone number is +161722*****
What schools did Vanessa Ferranto attend?
Vanessa Ferranto attended Boston University, Rider University, Harvard University Extension School.
What are some of Vanessa Ferranto's interests?
Vanessa Ferranto has interest in Design, Project Management, Technology, German, Opera, Jazz, Finance, French, Business, Italian.
What skills is Vanessa Ferranto known for?
Vanessa Ferranto has skills like Project Management, Product Management, User Experience, Digital Media, Management, Strategic Planning, Marketing, Agile Methodologies, Social Media, Saas, Cross Functional Team Leadership, Fundraising.
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