Direct sales and marketing efforts, including booking, pricing, promotions, image/brand, and profile to increase revenues to reach and attract local and national business prospects. Collaborate with business partners (Visit Mesa, Visit Phoenix, Downtown Mesa Association, Area Hotels, Mesa Chamber of Commerce, and Arizona Office of Tourism) to identify ways to attract visitors, tourists, and group convention and meeting business.Develop marketing plans and strategies for concerts, meetings, and trade show business. Meet and arrange meetings with prospective concerts, trade shows, and other event sponsors to generate business for the venues to achieve revenue targets. Manages electronic and print media activities, press releases, and advertising and develops promotional and related sales brochures.Negotiate contracts for services contracts and ensure contract fulfillment by contractors and develop agreements with clients. Manage section budget and financial plans. Ensure compliance with health and safety, licensing laws, and other regulations. Research the competitive market to establish short- and long-range sales and marketing goals and strategic operational plans for the venues. Recruit, supervise, train, and develop staff.

Explains policies for use of Mesa Convention Center and Amphitheatre.Prepares event work orders through to provide clear and concise information to staff for set up using the Fastbook event management software system.Advises clients of services that are available in-house and through outside contractors.Prepares written documents such as event work orders to staff for event setups.Performed duties associated with final settlement of events, such as tabulating charges and preparing final invoices.

2024-2025 I VP of Communications 2023-2024 I Director of Communications2022-2023 I Director of Communications2021-2022 I Director of Communications

Responded to telephone and website inquiries, ensuring prompt customer service.Evaluated event needs and prepared rental estimates, riders, and contracts for successful bookings.Managed databases and proficiently used the Ungerboeck event management system.Oversaw timely receipt of documents and payments, managing check requests and reconciling receipts.Coordinated event information and requirements with the appropriate staff.Conducted research and provided recommendations for event staffing, including security, concessions, hospitality, and merchandise.Prepared and updated event reports, schedules, and surveys.Managed the purchase of food and beverage items and set up artist hospitality areas and other event day duties.Conducted inventory counts and oversaw merchandise sales.Created materials for Camp Kidz, including event programs and scripts, while communicating with parents, instructors, volunteers, and interns.Utilized ticketing software to manage registration lists for camps and field trips.

Planned, organized, and implemented recreational activities for citywide special events.Selecting, training, supervising, and evaluating Recreation Leaders including part-time and seasonal employees.Assisted with developing marketing strategies of programs and cultivating sponsorship opportunities.Contracted with outside suppliers and vendors for equipment.Participated in budget preparation and prepared cost estimates monitoring expenditures.Assisted with developing marketing strategies of programs and cultivating sponsorship opportunities.Contracted with outside suppliers and vendors for equipment.Received and processed applications, registrations, reservations and permits into ActiveNet reservation system.Created and maintained spreadsheets and databases for applications and registrations.Updated, edited, and proofread a variety of documents including letters, memos, flyers, and brochures.Maintained attendance, activity, supply, and equipment records.Wrote program evaluations, maintained attendance statistics, and financial records.Assisted with developing marketing strategies and prepared program and facility marketing materials including flyers, pamphlets, and brochures.

Primary contact for uses of multiple venues, including the Phoenix Convention Center, Symphony Hall, and Orpheum Theatre.Calculated and provided estimates of potential costs incurred in completing an event.Explained policies and procedures for use to clients and the public.Directed the work of contract personnel including security guards, audio visual, caterers, and decorators, and supervised all event support staff including setup crews.Resolved problems or complaints in accordance with established policies.

Responsible for selling, coordinating, and managing catering and convention services in a 45,000 sq. ft. hotel and conference center.Generated City-wide business and worked with Mesa Convention and Visitors Bureau and other lead sources to create new business by negotiating deal points, developing sales proposals, and conducting site inspections.Conducted sales calls targeting key business feeder markets to obtain new bookings.Conducted site tours up selling the Hotel’s services and products and negotiated food and beverage minimums and meeting room rental.Sourced qualified vendors and negotiated contracts.

Explains policies for use of Mesa Convention Center and Amphitheatre.Prepares event work orders through to provide clear and concise information to staff for set up using the Fastbook event management software system.Advises clients of services that are available in-house and through outside contractors.Prepares written documents such as event work orders to staff for event setups.Performed duties associated with final settlement of events, such as tabulating charges and preparing final invoices.

Directs and coordinates the work of event support personnel including ushers, security guards, caterers, and decorators working on contract with the City at the Phoenix Convention Center & Venues. Ensures that the set up of chairs, tables, stages, sound equipment, decorations or other equipment is in accordance with lease requirements.Explains policies and procedures for use of Convention Center and theatrical facilities to tenants and the general public.Opens and secures facilities before and after events.Produces event reports noting attendance and significant problems.Demonstrates continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.