Vanessa Gray Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Joined Scanline as their inaugural marketing specialist, tasked with establishing the global marketing function and strategies across 8 locations in NA, APAC, and EMEA. Spearheaded the development of briefing and content production guidelines to improve content quality and subsequent engagement, resulting in an increased social media following of over 250%. Led the creative direction of all global marketing campaigns, from brief to completion highlighting competitive differentiation and… Show more Joined Scanline as their inaugural marketing specialist, tasked with establishing the global marketing function and strategies across 8 locations in NA, APAC, and EMEA. Spearheaded the development of briefing and content production guidelines to improve content quality and subsequent engagement, resulting in an increased social media following of over 250%. Led the creative direction of all global marketing campaigns, from brief to completion highlighting competitive differentiation and positioning them as technology leader, and creative partner to key decision makers. Led the creative direction for all award submissions, including reels, voiceovers, and visual materials, resulting in 22 nominations and wins during my four-year tenure, compared to a total of 19 nominations and wins over the previous 30 years.Defined the global brand strategy, developing and implementing clear branding guidelines for use across all collateral and touch-points to achieve a cohesive brand identity, as well as increased brand awareness and industry recognition. Actively involved in defining the corporate marketing strategy in collaboration with the CEO and Netflix to execute against technology and business development goals, including facilitating the delivery of the cross-brand for Netflix and Scanline VFX as part of Netflix’s acquisition of the business in 2022.Cultivated and maintained strong relationships with key media contacts to secure positive press, increasing coverage of the brand in top industry publications by over 300%. Directed the conference and event attendance strategy, overseeing all facets of planning and execution. Successfully cultivated and led a cross-functional team of five, fostering and identifying growth and development opportunities. Accountable for the annual marketing budget in partnership with production and finance, working with global teams internally and externally to resource projects efficiently, and within budget. Show less

London, United Kingdom

Los Angeles, California, United States

Crafted and drove a comprehensive marketing strategy to establish the company as a leader in innovative, emerging technology during the inception and launch of Eyeline Studios in 2020. Developed and enforced brand guidelines, ensuring consistent application across all content and channels in both Seoul and Los Angeles, enhancing brand recognition. Established and managed a LinkedIn profile that organically grew to 5K followers within a year, boosting visibility. Designed various bespoke… Show more Crafted and drove a comprehensive marketing strategy to establish the company as a leader in innovative, emerging technology during the inception and launch of Eyeline Studios in 2020. Developed and enforced brand guidelines, ensuring consistent application across all content and channels in both Seoul and Los Angeles, enhancing brand recognition. Established and managed a LinkedIn profile that organically grew to 5K followers within a year, boosting visibility. Designed various bespoke content including pitch decks, service offerings, press kits, and bidding reels, aligning them with strategic objectives. Oversaw creative direction for bidding reels, showreels, and awards submission reels, leading to two Cannes Lion Awards and a Visual Effects Society Award. Collaborating closely with Netflix, crafted technology-focused content stories that secured features in LA Times, Forbes, and Time Magazine, enhancing industry presence. Played a key role in organising press junkets, partnering with Netflix to host over 20 press and influencers from Japan in Los Angeles for live demos of Eyeline’s volumetric capture technology. Aligned closely with the CRO to gain strategic approval and promote his engagements at high-profile industry conferences through research papers, awards, and presentations. Show less

Wellington & Wairarapa, New Zealand

Spearheaded pitching and securing media opportunities for the company both domestically and internationally, ensuring comprehensive brand representation across all projects in various industry and trade outlets.Headed content shoots on location and virtually, booking venues, camera crews, scheduling and coordinating interviews, and crafting key story points. Played a vital role in orchestrating the success of numerous press junkets and experiential marketing events, where we welcomed… Show more Spearheaded pitching and securing media opportunities for the company both domestically and internationally, ensuring comprehensive brand representation across all projects in various industry and trade outlets.Headed content shoots on location and virtually, booking venues, camera crews, scheduling and coordinating interviews, and crafting key story points. Played a vital role in orchestrating the success of numerous press junkets and experiential marketing events, where we welcomed over 30 influencers and international media outlets. These gatherings yielded user-generated, branded content that were widely distributed to diverse audience segments.Managed all social media and digital channels to elevate the studio’s brand by showcasing its technical and creative achievements, collaborating with the editorial team to produce tailored and engaging channel-specific, branded content. Oversaw the creation of graphic and video content for each project, spearheading the awards submission strategy which resulted in 30+ award wins for the company during my tenure.Held a key role in the advisory and project management team that developed and launched the studio’s new website, ensuring a brand-aligned design that allowed the work to shine.Supported the annual corporate sponsorship and partnership plan, identifying opportunities to support and get involved with local organisations that fell in the categories of arts and industry, and environment and community. PR coverage generated included events such as beach clean up and tree planting days, as well as exclusive sponsorship of certain programmes throughout New Zealand Festival of the Arts. Show less

Wellington & Wairarapa, New Zealand

Wellington & Wairarapa, New Zealand

Boutique, specialist recruitment agency, sourcing the best creative, digital and marketing talent across New Zealand for agencies such as FCB, Clemenger BBDO and DesignWorks. Responsible for supporting the wider recruitment team to match the right talent with their dream job.