Vanessa Johnson Email and Phone Number

Key Involvement in Project Management - reviewing and identifying both current and future opportunities for growth. Instrumental in opening new commercial streams by leveraging expertise across both retail and manufacturing within the fresh food markets. Evaluates proposals and formulates business plans to drive profitability whilst ensuring team-wide engagement to deliver agenda.

 Direct P&L responsibility for two major fresh food manufacturing sites: sales of £455m. I have improved pricing after analysis and negotiations in the commodity markets. Key Business Partnerships with suppliers are helping drive efficiencies. I delivered procurement savings of £2.4m, working to a Quality and Sustainability agenda.  Focused my work on new product areas for 70 Convenience Stores and the further 150.

 Responsible for all aspects of Morrison’s £1.25bn Fresh Food strategy, covering bacon, sausages, cooked meats, cheese, pies & pastries, oven fresh and deli categories.

 Responsible for the successful integration of two manufacturing divisions. Commercial leader in the acquisition and assimilation of a manufacturing facility. Significant costs savings through developing a much improved purchasing strategy. I achieved industry leading sales growth in all categories. I created new ranges in Oven fresh and Deli categories with sales growth over 10%. Our products achieved a significant number of category awards in the industry.

 Responsible for Fresh and Frozen food categories in Morrison’s manufacturing division. Developed a unique retail/manufacturing/trading perspective with responsibility for product concept, production and sales with large  Created and launched 20% of all Morrison’s best premium product lines 2005: Key role in the strategic acquisition and integration of Safeways.

 Achieved over 20% sales growth in traditionally flat commodity areas