•Accountable for overseeing wholesale trade marketing efforts in the German market, which is one of the key markets in EMEA for the company. Successfully managed the most significant account, which contributed a large part of retail sales.•Planned, developed and implemented strategic marketing plans for retailers and a range of recognized brands. Conducted thorough performance evaluations during campaigns to identify areas for optimization.•Allocated and managed a budget, distributed strategically across various retailers and brands to ensure optimal utilization, prioritization of spending, and effective implementation of marketing campaigns and activities.•Analyzed key performance indicators (KPIs) related to marketing campaigns and sales, identified opportunities for improvement, and created monthly and quarterly management reports. Worked collaboratively with retailers to explore and implement continuous improvement opportunities to enhance market reach and elevate the consumer shopping experience.•Strengthened relationship with key accounts, resulting in improved strategic alignment, collaboration, and negotiation outcomes.•Managed external agencies and worked closely with the commercial team to maximize marketing campaign and activities results by enhancing internal alignment.

●Managed strategic projects and customer brands, including marketing campaigns and advertising.●Fostered and supervised client relationships, ensured solutions were provided to clients’ needs while also ensuring that their expectations were exceeded.● Created and developed creative concepts and implemented marketing strategies for key customers.●Created business proposals and managed projects or campaigns budgets.●Built strong relationship with several suppliers and main internal stakeholders to present the business

●Managed strategic marketing planning, including market research, advertising and trade show organization and management.●Led end-to-end execution and management of new project/product launches, ensuring successful market entry and achievement of strategic goals.●Designed, executed, and monitored nationwide marketing campaigns across traditional and digital channels (including social media content, website launch, SEO, SEM, and personalized email/newsletters), resulting in a significant increase in brand and product exposure.●Designed and managed the digital marketing strategy including social media content, new website launch, SEO, SEM and personalized emailing/newsletter.●Designed, implemented and monitored marketing campaigns countrywide, significantly increasing the exposure of our brand and products.●Organized 15 marketing events, including trade fairs and local gatherings, with the most successful event driving a 65% sales increase for a specific project.●Managed a marketing budget exceeding CHF 750,000 for campaigns and new project/product launches.●Negotiated contract terms and coordinated activities with suppliers and communication agencies.●Analyzed key competitors, evaluating market position, strategy, product offerings, and pricing.●Contributed to the development of pricing strategies for various projects/products.●Represented the company in ASEI, the largest real estate developer’s association in Peru; building long-term external relations and partnerships.●Compiled Board of Directors level reports and presentations, enabling better commercial decisions. Participated in the monthly sales and marketing committee, and worked directly with the CEO.

●Conducted analyses to identify potential customer characteristics and evaluated the effectiveness of marketing campaigns and advertising, providing actionable insights to enhance campaign performance and activities. ●Responsible for internal communication, company event organization and public speaking in the annual meetings.●Prepared, customized and distributed all marketing materials to support all sales team members and marketing managers.●Implemented and organized sales rooms and model apartments, increasing the sales of each project between 15% and 20%.●Supported the annual marketing strategy planning and marketing event planning.●Coordinated marketing activities with external suppliers and consultants.

•Designed marketing materials targeting existing and potential customers.•Responsible for digital marketing activity including website content administration, social media management and email newsletters.•Organized activities and events to attract new customers.