Vanessa Köhler Email & Phone Number

Hamburg, Hamburg, Germany

Hamburg, Deutschland

- Responsibility for the product management and marketing for DAVIDOFF CAFÉ in Eastern Europe and MEAI- Further development of the portfolio architecture based on market/trend analyses, consumer research as well as internal reporting on product performance - Product/innovation and communication management in cooperation with internal departments - Co-development of the international brand strategy and repositioning of DAVIDOFF CAFÉ- Management of internal/external service providers and agencies for target group-oriented marketing- Recruiting and management of interns and student trainees

Hamburg, Deutschland

- Introduction of new products from idea generation, through market/competition analysis, to formulation, design and packaging development, consumer/market research and copywriting in cooperation with agencies and suppliers as well as internal and external stakeholders- Execution of holistic market and portfolio analyses for the derivation of strategic product developments for the international DAVIDOFF CAFÉ markets (EE, Export & MEAI countries)- Development of a centralized global social media strategy for DAVIDOFF CAFÉ

- Supporting the product managers in the launch of new products as well as coordinating & steering international design relaunches for the subbrands of Tchibo Coffee in 8 countries - Execution of international market analyses as well as preparation of strategically relevant decision papers- Support for country subsidiaries and export partners in day-to-day business

Topic of my master thesis: “Analysis of self- and external perception of the Kneipp brand by means of computer-aided data analysis in R“

Fürth Und Umgebung, Deutschland

Responsibilities:Support of the marketing team with the topics- Advertising & Communication: Coordination of offline and online advertising material creation, creation of briefings for creative agencies, layout and creation of print data for print advertising material- Online marketing: newsletter marketing (creation and testing), SEA (coordination of external service providers)- Social Media: Community management as holiday replacement, monitoring and control of Facebook advertisements- Online Shop: Support during the regular testing of the shop, image editing

Rotterdam Und Umgebung, Niederlande

Responsibilities:- Artwork process management (briefing & process controlling)- Strategic brand development - Support international project management - Coordination of design and adaptive agencies- Business partner for Finland and CH - Conception and lead of consumer surveys

Ochsenfurt

Responsibilities: - Development of new product concepts (personal-care products)- Conception and realisation of product-specific marketing measures (e.g. print advertising, social media)- Briefing of creative agencies- Regular execution of market and competitive analyses (e.g. based on Nielsen data)- Preparation of topic-specific presentations

Würzburg Und Umgebung, Deutschland

Responsibilities: - Design of leaflets and brochures - Content management (TYPO 3)- Film editing- Graphic design- E-learning

Stuttgart Und Umgebung, Deutschland

Responsibilities: - Briefing of creative agencies- Content management- Central support for marketing experts of the European FUSO markets - Conception of topic-specific presentations (e.g. best practice analysis)

Strassburg, Frankreich

Responsibilities:- Editing of press releases for different TV movies and series of the TV channel ARTE G.E.I.E.- Communication with responsible editors- Reading of several dialogue books- Reading and evaluating of different scripts

Nürnberg Und Umgebung, Deutschland

Responsibilities:- Conception and production of different radio reports- News department- Presentation of radio broadcasts

Master Of Arts - Ma, Media Management (Focus: Digital Media & Marketing; Web Analytics), 1,1 (Approximate Equivalent: A)

Bachelor Of Arts (B.A.), Media Management; Focus: Pr & Corporate Communication, 1,3 (Approximate Equivalent: A)

Activities and Societies: University radio station "FH Radio"Topic of my bachelor thesis: E-food in Germany

Orientation Semester, Media Communication