● Pitch and write features for Sacramento Bee, Comstock’s Magazine, Sacramento News & Review, Submerge Magazine, City Scout Magazine, and more● Spearheaded fashion/music category as editor of City Scout Magazine● Manage own lifestyle blog, sharing style inspiration and commentary. Initiate brandpartnerships, develop branded content, commissioned for occasional styling● Manage own newsletter of personal essays (+ podcast), The Vessel

● Developed and executed social media content strategy for the travel/tourism, food andhomebuilder industries based on brand identity and audience sentiment● Established, refined client’s brand voice through copywriting and social media marketing;edited others’ work● Managed collaborative teams to develop social strategy, creating content and scheduling across platforms for social media, paid advertising and community management channels● Created strategic content calendars informed by current trends and industry best practices.● Researched, planned and executed ad campaigns. Edited and wrote copy; took photos orsourced relevant photos● Created engaging content through interactive Story posts and blogs; established partnershipswith influencers

Strategic Planning: Develop audience targeting, research ad types and tactics for each campaign, develop budget breakouts, and assist with strategic campaign planning. Craft plan decks for client presentations. Paid Execution: Help manage paid execution of large social campaigns. Set up campaigns on Facebook Business Manager and Power Editor. Generate Faceook tracking pixel for implementation. Manage set up and launch with media buying partners. Creative Support: Research, source, and develop content for clients. Coordinate with Creative team to develop branded content, and develop copy that is both SEO-driven and brand-appropriate. Gather social specs and samples for Creative team. Initiate client review process, making revisions and alterations where necessary. Assist with vendor and partner management when working with partners who develop creative. Campaign Management: Maintain and optimize paid campaigns. Monitor client profiles, and monitor paid components for media/performance and creative/comments. Reporting: Pull reports to analyze and compare campaign creative, market placements, and platforms. Coordinate report approval, facilitate client review and execute revisions. Perform ongoing reviews and monitoring in order to make optimizations throughout the campaign and alert team to trends. Inform: Keep agency and clients informed of trends and updates in the social sphere, taking advantage and applying them to campaigns whenever possible. Research and review new vendors and tools. Continue education by taking webinars related to agency’s social programs. Keep agency executives informed by presenting the latest social updates during internal meetings.Administrative and Budgetary Support: Assist social director with budget breakouts, billing, and invoice tracking for large global budgets. Assist with vendor and partner management and coordination. Monitor budgets and make adjustments to program budgets when possible.

• Keep current with social media and internet marketing industry trends and contribute creative ideas on how to leverage social media to help optimize and achieve business and communications objectives• Promote clients across social media channels through sharing content such as employee community outreach and involvement stories, culture, and reputation management• Communicate with team and management on project development, timelines, deliverables and results• Seek and evaluate potential opportunities for partnerships with external vendors and emerging technologies• Drive social media campaigns and garner PR coverage for clients• Demonstrate expertise and offer value by contributing to company blog once a week with new industry developments or tutorials• Develop and maintain social media platforms for a variety of industries

• Conceptualize, write, and edit music/fashion features• Contribute to social media program with copy writing and live coverage of events• Assign, delegate stories to appropriate team members, edit stories using knowledge of industry and audience• Coordinate project details with management and company partners

• Generate excitement, exposure and effective results for clients.• Apply digital communications strategies to facilitate public relations, marketing, promotions, social media and advertising campaigns. Utilize websites, mobile, advertising, and social media to build deeper levels of engagement and lasting connections.• Apply writing, blogging and content marketing experience to contribute to/maintain agency blog. • Create content, effectively manage, and conceptualize campaigns for six distinct clients, managing their day-to-day operations as well as the development of their long-term projects. • Develop bi-weekly content calendars for each client with inspired, engaging content that enriches their brand. • Successfully balance content development, management of numerous social media platforms, reporting, and client correspondence under tight deadlines. • Compose and analyze reports that reflect engagement and reach across all social media platforms on a weekly basis for both internal and client consideration. • Consistently engage with followers on social media platforms employing client’s voice; diffuse situations with dissatisfied customers. • Provide administrative support for internal staff as well as clients. Compose detailed notes during client meetings; draft business correspondence and highlights for clients.

• Curate content for various clients with different needs, audiences and voices. • Employ digital communications and engagement strategies for national companies in the luxury home products industry, and local produce growers and wineries.• Apply digital communications strategies to facilitate public relations, marketing, promotions, social media and advertising campaigns.

•Developed web copy, content, and ad concepts for various clients from the California State Fair to luxury car dealerships.•Worked collaboratively with art director/creative team to develop ad campaigns.

Pitch story ideas, write music previews for upcoming events in the Sacramento region.

•Conceptualized and executed social media campaigns for clients using Facebook, Twitter, Instagram, and Pinterest. • Constructed newsletters/reports for clients on a regular basis informing them of progress, changes, and status of social media engagement and projects. •Created content for clients' social media accounts on a daily basis, engaging users with fresh, creative content. •Contributed creatively to client meetings; worked as a team to execute the projects from conception to execution.•Wrote arts & entertainment stories for Sacramento Press as a "Top Contributor."

• Created engaging website content that considers consumers’ interests, and highlights current events and Movieclips products, services and new features. Developed both internal and external written content.• Originated branding and marketing website content to grow the business. • Achieved strong social media presence by creating written and video content on Facebook and YouTube, addressing a variety of consumer needs; wrote blog posts to promote new site products.• Performed numerous analytical assignments to drive key decisions for partnered studios. • • Synthesized quantitative information and effectively communicated data interpretation to executive management.• Originated creative material for a Movieclips Facebook game using in-depth film knowledge.• Optimized the consumer’s search experience by meta-tagging an extensive portfolio of movie clips.• Grew with company and trained new staff members as it developed from start-up to a much larger, acquired company.

• Performed numerous analytical assignments independently and in a team setting, in a fast-paced environment.• Analyzed clients’ literary submissions (i.e. novels, scripts, and short stories) for viability for television or film.• Wrote coverage of novels and screenplays, making recommendations to the film/TV agents. • Using a variety of analytical techniques, conducted market research of literary and media outlets to assess market trends, evaluate distribution alternatives and identify viable marketing strategies.• Categorized and prioritized project portfolio in a shareable/relational database. • Prepared press materials and submitted time-sensitive material to production companies and studios.

• Wrote feature articles and reviews for a wide range of music, arts and theater events, adhering to AP style guidelines.• Conducted interviews and performed on-camera reporting, script writing, and film editing for Daily Bruin TV.

• Conducted interviews and wrote reviews of artists’ concerts and albums. • Wrote and posted daily blogs, videos and articles on the URB website using custom CMS.• Composed press releases.• Copyedited and proofread text written by others to conform to style guideline for URB print magazine.

• Copyedited and proofread text written by others and assigned their work. • Wrote a weekly Fashion Minute column and designed graphics for the American River Current newspaper.