Vanessa Lan Email & Phone Number

Capstone ProjectConsulted on the digital marketing strategy to achieve sales goals and increase brand awareness.• Conducted research to create and build buyer personas, customer journey maps, and managed campaigns, including direct and indirect marketing, email marketing, and social media campaigns. • Analyzed metrics and collaborated with team members to generate viable ideas for the target audience. • Created engaging blog and social media content, utilizing tools such as Canva to produce infographics and presentations to stakeholders, and followed weekly and monthly content calendars. • Conducted a project design and deployment phase report, including strategic positioning and competitor analysis on digital performance, overseeing the digital ecosystem for social media platforms like Facebook, Instagram, YouTube, TikTok, and Twitter, utilizing tools such as Tableau, GA4, Hootsuite, Semrush, Google Ads 360, and Salesforce.

Toronto, Canada Area

Responsible for Business development and working closely with the CEO in the Franchise industry across Ontario, Canada. Provide Franchise support and Marketing activities for companies anticipating and expanding in Ontario.- Created and implemented new strategies for company growth and expansion; Developed a franchise business model. - Developed marketing plans, budgets and strategic plans for the company and existing business.- Provided consultation to continuously improve operational effectiveness, franchisee satisfaction, and profitability. - Prospected, generated leads delivered presentations and closed new franchise sales. - Management and execution of direct marketing activities to generate enquiries in targeted areas. - Managed lead database, documentation and legal agreements relating to the franchise sales process.

Hong Kong

- Responsible for CRM database and conducted co-brand events such as Ferrari, Fendi and Yacht Clubs etc.- Explored the market in China (Shanghai) for setting up potential showrooms and after-sales requirements.- Led marketing strategy and tactical plans for building the brand and market in China. - Administration work such as ordering process of interior fabric, ATO, sales contract and quotation. - Obtained and maintained relationships with our clients for an all-inclusive luxury lifestyle experience and tea culture.- Advised management in all aspects of a luxury private yacht purchase.

Shanghai City, China

Swedish/Australian company specializing in the design and customization of marine engines; As well as in the design and manufacture of small water craft focused on the military market for government.- Initially set up the China rep office in an operational role and daily management.- Facilitated the company's entry into the China market through tactical planning and joint ventures with Chinese state-owned enterprises- Coordinated import procedures for marine engines and propellers, along with export procedures for boats manufactured through China.- Responsible for the entire sourcing procedure of the company in China, from price negotiation, and manufacture, to QC and testing.- Frequently On-site visits, Sea trials and boat shows.- Led marketing strategy / tactical plans for building the brand and market in China. - Developed a highly collaborative marketing plan for China.- Managed China office operations and sales, obtaining and maintaining client relationships.- Sourced of engine parts and molds for the manufacture of company products.

Hong Kong

Strategic Sourcing and Supply Management Department /Asia Headquarter- Supervised the purchase-to-payment process throughout 10 Asia Pacific (APAC) Countries- Participated in the sourcing of Revenue Packaging supplies which involve a hundred thousand US dollars of spending and saving. - Facilitator and administrator of the Ariba System, the paperless online purchase system used by the Fedex Corporation.- Consolidated saving and consumption data of 10 APAC countries for management review.

Hong Kong

UGL Rail is an Australian rail engineering company specialising in building, manufacturing and refurbishing diesel locomotives, diesel&electric multiple units and freight wagons. Partnership with (HK) MTRC on many projects. - Supported the Project Manager and HK based team on the whole documentations and filing system of two LRV projects.- Supported GM and Australian based engineers on the translations work and get the contract signed with Chinese SOE in Nanjing(China CNR Corporate) A project worth 200mil.- Recorded locomotive problems and participated internal progress meeting for resolution.

Hongkong

KTL is a Diamond Manufacturer based in Hongkong. With a factory located in Guangdong.- Participated in the Jewelry exhibition and implement promotion campaigns; conduct market research- Communications work in-between the HK office and mainland staff for products deadline and delivery- Sourced for material suppliers and which had been finally approved for use.- Trips to the mainland for internal management and product progress meetings.

Postgraduate Certificate, Digital Engagement Strategy

Activities and Societies: Digital marketing strategy

Bachelor Of Business Administration (B.B.A.), Marketing Communication