Vanessa Lorenz Email & Phone Number

Berlin, Germany

Berlin, Germany

As Head of Communications my role is to support the mission to develop raw materials into a major strength for Europe. Raw materials are essential to transition Europe from a linear brown to a circular green economy and to achieve the objectives of the European Green Deal. Leading all aspects of CEO Communications involving company strategy, speeches, crafting our position on key aspects of the company or sector’s agenda to shaping the overall company narrative. This gives me a unique opportunity to work with the best industry players, travel and attend high level EC and industry events that puts me in the front row seats to watch and support this sector’s amazing development. I work alongside and lead a great team to deliver a meaningful impact on the sustainable development of Europe.

Berlin, Germany

International business Podcaster, featuring senior leaders for client who is based in Germany. The role encompasses full interview research and design, working closely with key executives to grow their podcast confidence, hone their message and find their podcast interview style. I work with them to focus on extracting key insights on the important subjects of sustainability, waste management innovation and Circular Economy, understanding their key audience to give the audience invaluable knowledge. Podcasts now available on Spotify.

Berlin, Germany

The Magnitude Foundation This was a philanthropic client that offered education scholarships for underprivileged students with supreme leadership potential to develop them as leaders of the future in return for a first class, fully paid university education and professional leadership mentor programme. My role provided full PR consultation for this client from brand positioning, website writing, producing the selection criteria for identifying a short-list of student applicants, interview panel member. My role also was the development of a robust mentor program. Travelex I headed up a three consultant team from Berlin, reporting to both the client directly as well as their PR global team, M&C Saatchi London. The work included developing a PR strategy, managing the team, ensuring media and travel influencer targets were met and exceeded and travelling to Paris to present progress, our insights and results.Berlin International School Forged life changing partnership between the wealthiest school in Berlin with one of the poorest schools in Kampala, Uganda. This was done to expose both school communities to two completely different academic and social environments, to experience gratitude first hand, and to learn invaluable insights and lessons from each other. During this time many programmes were developed, and a philanthropic drive was created to contribute enough clothing to keep each Ugandan child fully clothed for years. Over three tonnes of clothes were shipped, and driven by truck to the school successfully. Arts Council EnglandAs Head of Communications Planning, I was charged with analysing the totality of national and regional communications programs in order for key decisions to be made. The final analysis led to new priorities being defined at a national level, and a 'one voice' communications plan, clearer priorities set, more defined evaluation targets, messaging, positioning, timing and execution, and overall, a stronger brand presence.

Sydney, New South Wales, Australia

Developed a new audience development strategy to make the Sydney Symphony appeal to younger audiences. By gaining the trust of the leadership and marketing team, the chief conductor and orchestra members themselves, a far more tangible and human side of the orchestra was unveiled to the public.

Sydney, New South Wales, Australia

Working at their integrated marketing agency, 360, I helped to establish the new PR department, heading up a PR team of five. A critical part of working on the Commonwealth Bank’s business was managing multiple stakeholder relationships, from marketing and communications specialists, as well as product managers, executive group managers and at times, the head of Retail Banking Services (RBS). Many initiatives used strategies to proactively communicate the Bank’s thought leadership to media and consumers. Examples of this included industry panels, industry newsletters, roundtables, the regular disseminations of communication to media and quarterly media briefings.I was also particularly comfortable at applying innovative thinking and creativity to the area of cultural change, staff communication and the promotion of the Bank’s role in financial literacy. My work to promote financial literacy for the Commonwealth Bank Foundation was tireless and my grasp of many complex issues were widely recognised by senior Bank executives.At 360, I was an enthusiastic and involved member of the 360 Management Team, and the Brand Strategy Team.

Sydney, New South Wales, Australia

Mainly headed the Oracle Corporation account and a team of four to successfully deliver their PR objectives of thought leadership, a robust and demanding media deliverable and execution of countless product launches. One of the biggest PR accounts in Sydney at that time.

New York, United States

Managed some of the biggest consumer clients within the consumer division, namely Banana Republic and a host of dot com clients.

New York, United States

Headed up the Oil of Olay account for North America. Led to best in class win and a trip to Paris to present my campaign to all marketing and PR managers in Europe.