Member of the Global Senior Management Team. Development and deployment of the OHI Group Communication Strategy.Alignment across the different companies, and geographies, to ensure consistency in both internal and external communication.Implementation of process, workflows and performance management across the different organizations.Culture development and alignment.

Development of the global communications strategy for the pharma multinational of Portuguese origin with locations in 6 different geographies, 3 continents and more than 2300 team members. Focused on internal and external communication to deliver an effective communication plan to build brand awareness and company reputation in the markets it operates. In this role led the global and local external communication strategy definition and implementation for corporate, employer branding and B2B commercial messaging. Additionally, was responsible for the strategy definition for internal communications across six different geographies in three different continents, including development and deployment of communication channels and capacitation of team members globally.

Responsible for the corporate communication and public relations strategy, as well as developing the sustainability strategy for Lidl Portugal. Reporting to the CEO. Spokesperson for the company in Portugal. In this role has actively contributed to the quick turn around in brand positioning with special focus on reputation building activities both internally and externally. These responsibilities include the development of detailed strategies and tactics for: - A structured, nationwide, sustainability program with award winning sustainability initiatives such as Mais para Todos, Mais Ajuda, TransforMAR, Turma Imbatível, - Media Relations: corporate and product, - Internal Communication with the development of new tools and processes, as a culture change catalyst.- Crisis Management,- Social Media, in particular facebook and instagram,

• Management of the marketing team, reporting to the CEO;• Definition and implementation of the marketing strategy for products (programs) and channels SIC, SIC Noticias, SIC Radical SIC Mulher SIC K and SIC Internacional; • Responsible for leading the various areas of brand management, customer and public relations, sales marketing, advertising campaigns, sponsorship strategy and event marketing; • Introduction and implementation of a market research strategy. Responsible for introducing a systematic use of focus groups for product/program development, as well as brand monitoring and identification of trends and opportunities; • Development and implementation of launch strategies for products (programs and channels) with above and below the line activities, including digital and social media; • Introduction and definition of social networks strategy for the company, as brand building and communication tools, for the various brands in the SIC network; • Development of New Business and Product Placement Opportunities;• Interdisciplinary collaboration to ensure a common strategy and a single message throughout the various brand contact points; • Development of strategic plans and management reports;

• Coordinator of the viewers public relations office; • Events management;• Brand activation in events such as World’s Greatest Father Christmas Parade, Rock in Rio Lisboa, Optimus Open Air, Worlds Largest Christmas Tree, etc.; • Definition and management of promotional branding material;• Budget control.

• Design, development and implementation of SIC Esperança, one of the most innovative and relevant social projects created in Portugal, with the objective of strengthening corporate social responsibility of SIC and its holding Impresa;• Recognition and maintenance of SIC Esperança as a registered charity since 2007; • Identification of themes, design and implementation of social projects in areas such as children, senior citizens, education, environment, accessibilities, etc. Development of the communication strategy for each of the various projects. • Identification and recruitment of sponsors/patrons; • Development of strategic plans and management reports; • Member of the Sustainability Committee.

• Responsible for a team of products researchers;• Design, development and qualification (technically and with the consumers) of new fabric care technologies; • Interaction with various areas of the company, including marketing, finance, sales, engineering and suppliers; • Responsible for the recruitment process of new hires in Portuguese universities, including organizing road shows, preparing and delivering presentations and participating in the selection process; • Design and development of a new segment of laundry “personalization” for the fabric care market; Design and development of a breakthrough solution in colour and fabric care;• Global lead of the project with teams in the United States of America, Europe (UK and Belgium) and Japan.