Vanessa Schamer Email & Phone Number

Arlington, Virginia, United States

Responsible for maintaining and articulating our brand, and communicating our core messaging throughout our digital platforms.

OVERVIEW• Develop and implement Evolugen’s repositioned 2020 Sustainability Program.PROJECT EXECUTION• Establish metrics for the sustainability priorities identified during the materiality assessment. • Develop data collection methodology with topic leads to measure and track performance indicators.• Present to senior leadership project direction and updates on key milestones.BACKGROUND ENGAGEMENT• Drafted the 2018 Sustainability Report for Brookfield Renewable’s North American platform in collaboration with topic leads.

OVERVIEWManaged the implementation project for Office 365 in North America with a $1M budget over a 6 month engagement (ongoing project).PROJECT MANAGEMENT• Coordinated a technical team across six project streams.• Managed requirements from four IT groups and several business stakeholders, including senior leadership.• Developed communication plan and media to support adoption and engagement of 800+ users.• Managed project workload against competing business and technical priorities.• Led introductory training and provided guidance on Office 365 to users across the organization.INTRANET RELAUNCH• Planned and developed the new Intranet platform for the North American businesses, including the design of 10+ business unit communication sites.• Implemented and configured technical tools to optimize user experience and meet organizational requirements.

OVERVIEWCrafted the narrative for Brookfield Renewable’s Canadian business rebrand, developed new corporate websites on time (7 months) and on budget ($50K).REBRAND NARRATIVE• Developed positioning and messaging for Evolugen, Brookfield Renewable’s new Canadian identity.• Contributed to developing the brand universe of the new corporate identity.• Built an employee consultation survey to engage and include teams in the new organizational direction.WEBSITE STRATEGY DEVELOPMENT & EXECUTION• Developed the new corporate website for Evolugen to reflect its new identity, and two regional websites to connect with local stakeholders.• Planned and drafted content for three websites by working closely with senior leadership and topic leads.• Collaborated on creative direction and coordinated visuals with photographers across the country.• Advised CEO and senior leadership on website strategy and project progress.• Drafted website and page descriptions for SEO metadata in collaboration with the vendor partner.• Led RFP process, identified a successful website design and development vendor, and maintained a collaborative and productive relationship.

• Contributed to the strategic planning of North American outreach, with a focus on identifying target markets and developing positioning and messaging.• Drafted RFP responses for $1M+ bids for Fortune 500 companies, major US cities and prominent educational institutions.• Created marketing collateral, conducted market research and developed customer relationships to support US and Canadian customer outreach.Skills: Design, interdepartmental communication and collaboration, relationship building, data analysis, CRM tools

Kingston, Ontario

Montreal, Canada Area

• Contributed to the firm’s overall marketing strategy, including a successful brand extension into an underserved market that rapidly became a key revenue source.• Conducted cold calls and other client acquisition activities that yielded a 50% increase in sales calls over the previous year.• Repositioned sales presentations to highlight the fit between client needs and firm solutions, which resulted in greater client interest and follow-up meetings.• Drafted proposals that resulted in the acquisition of both private sector clients and large government organizations, leading to year-long contracts and stable cash flows.• Managed client relationships by implementing feedback and satisfaction measures, resulting in data for continuous improvement.• Designed trade-show booths and consulted in website creation to increase brand awareness and build trust with new and existing customers.

• Led corporate image initiatives with upper management that impacted 83 professionals, from Managing Partners to Junior Auditors• Collaborated in business proposal write-ups to emphasize value added and unique differentiation of accounting, finance and consulting professionals• Created persuasive marketing material for firm-wide use by integrating research from psychology • Gathered, consolidated and centralized information essential to sales initiatives, enabling professionals to respond quickly and effectively to client request for proposals

Doctor Of Philosophy (Ph.D.), Marketing, All But Dissertation

Activities and Societies: Committee Chair, Smith School of Business Graduate Student Society• Course work: Builds on Master’s courses.

Master Of Science - Ms, Marketing

• Course work: Marketing strategy, consumer behaviour, quantitative and qualitative methods, all of which emphasized critical thinking.

Bcomm, Marketing

Activities and Societies: Member and Mentor, Institute for Co-operative Education• Course work: International business, service marketing.