- Market Analysis: Conducting comprehensive market research to identify emerging trends, customer needs, and competitive opportunities. Analyzing market data and consumer behavior to inform strategic decision-making.- Business Strategy: Developing and executing a comprehensive business development strategy to drive revenue growth and market share expansion. Collaborating with cross-functional teams to align business goals.- New Business Opportunities: Identifying, evaluating, and pursuing new business opportunities, including product launches, partnerships, and acquisitions. Assessing the feasibility and ROI of potential ventures.

- Definition and implementation of strategic marketing and communication planning for our e-commerce channel justdrink.ch- Definition and implementation of content strategy (Google Ads, Social Media, Blog, Newsletter, OLV, Display & Retargeting Ads etc.) incl. A/B testing, analysis and optimization- Definition and implementation of various seasonal campaigns and special products- Setup of a Live Shopping Channel incl. Live Shopping strategy

Category Management: - Definition and implementation of focus assortment to ensure the right strategic focus in the market- Continuous improvement of Field Force guidelines with the 4P’s to strive for excellence at the POS- Analysis, conception and preparation of internal and customer category planograms or specific category projectsStrategic Projects:- Evaluation and further development of our Field Force concept including shopper insights, shopper studies, Trade Channel focus- Internal training sessions on shopper insights, their role within our POS execution, POS excellence etc.- Development and implementation of excellence concept for E-Commerce within a cross-functional team- Project Management on further internal projects to improve strategic focus of our products in the marketReporting & Presentations:- (Further) development and monthly preparation of our internal Nielsen reporting to create valuable insights for the retail department- Elaboration and coordination of our annual sell-in presentation including market insights, data storytelling, presentation design, coordination with all departments for the content- Various market analysisTrade Marketing Projects:- Conception, organization and implementation of assorted beer packs- Creation of sales folders for new productsBusiness Cases:- Elaboration of or collaboration on business cases for product launches- Size of prize calculations

N'Joy! Food is a private chef hire start up providing services in Basel & surroundings. N'Joy! is giving the customers the opportunity to enjoy a nice dinner with friends and family at their home without the hassle of grocery shopping, cooking and cleaning. The mission is to take care of everything in order for our customers to enjoy the time and have fun with their guests at their home or at a booked venue. The offer includes three different kind of services; seated dinner from 4 to 12 people; cooking classes at home or in a kitchen rented by the customer and events up to 30 people at home or in a room rented by the customer. N'Joy! also offers some additional services such as support in planning the event, rental for decoration, glasses and cutlery.

As my diploma thesis I wrote my own cook book for single men. Not only did I write it, I also took all the pictures, did the layout and eventually was able to successfully bring it to the market with around 800 pieces sold over my own webshop (www.heymancookmal.com/shop) and several local book stores.

Main tasks: - Integration of The Nuance Group in EMEA- Integration of World Duty Free Group in EMEA- Responsibility over watch & jewelry business in EMEA including 130 shops with an annual turnover in the high double digit millions- Assortment selection and implementation- Negotiations of terms, conditions and contracts- Responsibility for my category on tenders and projects including brand mix selection, sales forecasting and creation of business plans- Monthly reporting and trend analysis- Responsibility for two employees and one apprentice

As a Brand Assistant at Dufry I was responsible for several brands for Europe, Asia and Africa. I stayed in contact with our suppliers and backoffices (shops) to help solve problems, create orders and visit showrooms for buyings. Additionally, I organized global promotions, prepare presentations and did the follow up for our meetings with suppliers.

During my position as working student at Baloise Insurance I was in the motor vehicle claim department working on glass and marten damage. My responibilities were the examination of invoices from the repair company as well as the contracts of our customers. Additionally I stayed in contact with our customers and the repair comanies helping to solve issues.

During my internship at IST Werbeteam my main responsiblities were administrative work such as creating the reports at the end of the month which were used as basis for the invoices. If needed I was responsible for all incoming phone calls. A further part of my tasks was the aid in the photo studio where I helped set up scenes and cooked the food for commercial pictures for our customers.