Vanessa Thole Email & Phone Number

Lingen, Nds, De

Lingen, Nds, De

Lingen (Ems), Lower Saxony, Germany

- Managing international marketing campaigns conceptually and operationally to enhance brand visibility and engagement across various European and non-European markets- Supporting Sales through the development of customer journeys & CTAs- Fostering relationships with international trading partners - Identifying new traffic sources and developing existing channels for lead generating activities & optimizing touchpoints- Developing the corporate website with a focus on content marketing- Editing online texts with target group-specific messages and an increased relevance for SEO rankings

Lingen (Ems), Lower Saxony, Germany

- Owned the marketing strategy and operation for the UK, Canada and USA, developing region-specific marketing & sales enablement materials, according to refined local positioning- Lead high-impact projects end-to-end from initial strategic marketing setups to delivery execution to ongoing improvement and management- Collaborated across the marketing team on PR, social and performance marketing to increase brand awareness and drive high quality leads based on our international expansion plans- Managed stakeholders and explored partnerships with local marketing agencies, aligning all marketing efforts with sales objectives and growth targets

Lingen (Ems)

- Team Lead Online Marketing and Event Management in the Customer Communication Management Department, ensuring clear decision making inside a transparent frame of project and portfolio performance, status, cost, risk and resources- Drove the strategic planning process, evaluated new strategic projects with regard to their conformity with the global corporate strategy as well as analysed effectiveness, profitability and future potential- Planned, initiated and steered project orders, ensuring that all projects were delivered on-time, within scope and budget- Assembled and technically lead cross-functional project teams with internal and external stakeholders- Translated market developments, user experience and real-time data into customer-centric marketing strategies

Lingen (Ems)

- Strategically and operationally managed customer-centric localized marketing campaigns to enhance CI, develop brand and product positioning and messaging as well as to foster strong stakeholder relationships across the regions- Identified new traffic sources and developed existing channels for lead generating activities according to internationally specified KPIs as well as permanently optimized the touchpoints- Proactively supported our international sales teams by developing suitable customer journeys, conceptualizing and producing relevant content modules as well as sales-accelerating materials and call-to-actions - Created local communication plans against a global marketing and sales strategy, liaising with Country Managers to ensure local requirements identified are reflected in the marketing plan developed on a Corporate level - Owned the successful project management, execution and success monitoring of priority industry activities with customer stories abroad, e.g. for 10+ annual international exhibitions

Lingen (Ems)

- Assumed responsibility for steering the international integrated multi-channel communication for our B2B target groups, both strategically and operationally- Managed cross-border information flows across units, taking into account the corporate strategy and CI, and aggregated feedback from subsidiaries for HQ in Germany - Collected and translated insights about regional markets and customers into marketing communication campaigns and effectively briefed and aligned internal as well as external partners throughout the sales regions and globally- Further developed the multilingual corporate website and the internationally oriented e-commerce presence- Represented the company and advised customers at fairs in various countries

Cologne Area, Germany

- Conducted a market potential analysis in the FMCG sector and elaborated a CSR campaign- Worked on several strategic HR Projects- Planned and designed a comprehensive employee recruitment and retention strategy as well as an ambassador concept - Developed action plans and presented them to the management and advisory board

Köln

- Directed assessment centers and job interviews and recruited staff- Performed company marketing at universities and career fairs and via employment websites - Assessed and presented Key Performance Indicators to the management

Cologne Area, Germany

- Conducted a study in French television stations, collecting data on organizational structure, etc.- Accomplished cold calls to stations ultimately creating and fostering new business relationships- Maintained correspondence with editors ensuring flow of communication via email/telephone

Master Of Business Administration (M.B.A.), International Management And Intercultural Communication, 1.3

Activities and Societies: Beta Gamma Sigma

Certificate Of Participation, International Management

Master’S Degree, International Management And Intercultural Communication, 1.3

Master'S Degree, International Management And Intercultural Communication

Part Of Bachelor Of Arts (B.A.), Language Interpretation And Translation

Bachelor Of Arts (B.A.), Multilingual Communication, 1.3

Education record