Created the strategy, positioning, and growth initiatives for Nike Training Club.Produced Nike's first-ever podcast, TRAINED, earning the #1 spot in Health and Fitness podcasts in our first season of launch, and a panels choice Webby award. Led the launch of Nike Training Club Pro, an NTC membership program that serves trainers with information they need to succeed, from product access to holistic educationEarned industry recognition for the integration of Nike Training Club app into Apple Watch, making it even easier to train on your own terms

Led a team to drive the brand marketing efforts and cross category plans at key college campuses and partners.Ignited Nike brand marketing integration with key territory partners including the Dallas Cowboys at The Star in Frisco, the Ohio State University, Univeristy of Texas-Austin and Frisco TX Independent School District. Oversight included annual/seasonal plans, budget management, retail integration, and event management & execution.

Oversee brand marketing for basketball in the Central Territory.

FBAT + Field Sports Brand Manager – Led strategic Marketing plans across brand, direct to consumer, digital and events for Nike Central across the Football, Soccer and Athletic Training categories.Led strategy development cross-functional and cross-category award winning launch of Nike’s partnership with the NFL, leveraging the 2012 NFL Draft as the backdrop to connect with all levels of Nike Football consumers. Crafted marketing plans for the following NFL partnerships: Chicago Bears, Green Bay Packers, Detroit Lions and Minnesota Vikings connecting our leveraging our key SM assets to drive energy at retail and connect with consumers key markets. Sharpened relationship management skills with internal and external stakeholders (consumers, pro athletes, high school & pro teams, influencers, and strategic partners) to enhance our brand presence throughout the Central Territory.Drove cultural connectivity to a community of Chicago influencers via their passion for Sports during key moments (Bears Packers and Cubs/Soxs) resulting in massive social media exposure and reach for the categories. Crafted the Calvin Johnson footwear marketing plan, resulting in the successful launch of the his first Nike Football signature shoe.Piloted the NTC Stadium Attack experience with the Women’s Training category which transformed Soldier Stadium into an epic NTC battleground for 300+ consumers.Created a Soccer category Brand Plan, inclusive of setting the vision, objectives, and strategies, identifying the core consumer identification, aligning key seasonal product stories, and mapping the marketplace.

Key Accounts: P&G brands, BET, MTV, WNBA, Southwest Airlines, Universal Music Group, ESSENCE and LATINA• Planned and led cross functional teams responsible for promotional and advertising programs and campaigns through the implementation of various outlets: radio, TV, print, digital and grassroots platforms.• Research, negotiated, developed and communicated media plans, competitive brand information, consumer profiles, target audience studies, viable sponsorship opportunities and media objectives and strategies to client brand managers and marketing departments. • Created sport/entertainment partnership opportunities and co-branded marketing ideas for client’s advertising plans• Managed a 15 college tour, and a 10 city family reunion tour which included: securing talent, securing of venues, hiring event managers, strategic development, and managing agencies

Key Accounts: P&G brands, Gatorade, Southwest Airlines, NIKE, and Daimler Chrysler• Worked with outside vendors, subcontractors and local marketing managers to produce event materials including press kits, event signage, mobile marketing vehicles and print advertising• Managed relationships with each university’s Student Activities Director and Athletic Director• Increased ticket sales for national tour by +50% • Assisted the VP of Marketing and Sales in compiling presentations for meetings and reviewing creative; managed calendars and meeting agendas and scheduling.