Vanessa Walters Email & Phone Number

Birmingham, Alabama Area

• Develop, write, proofread, and edit copy on a contractual basis for clients. Past and present clients include:
• Petit Trousseau Children's Clothing Line, Website Copywriter, Summer 2013
• The Distribution Point, Marketing and Website Copywriter, March 2007 to 2012
• dgroupe Ad Agency, Proofreader and Copywriter, January 2007 to 2009
• Southern Beauty Magazine, Beauty Editor, 2007

Birmingham, AL

• Conceptualized, wrote, proofread and edited all marketing materials, including member newsletters, in-branch campaigns, email blasts, web ads, TV snipes, newspaper ads, brochures, employee social media feed, magazine.
• Developed digital content strategies and created workflows for all inbound marketing efforts
• Conceptualized, wrote, proofread, edited, and assisted in the production of radio spots
• Maintained and developed new content for both internal and external company websites along with several microsites
• Managed PR, including making TV appearances for financial breaks and segments on local TV news stations, developing anchor questions and conversation points for local TV news spots, writing all press releases, and.
• Participated in community events and developed copy for all special event efforts, including the March of Dimes official newsletter

Birmingham, AL

• Managed team of writers in developing the Parisian voice for all advertising vehicles including direct mail, inserts, newspaper, advertorials, magazine ads, billboards, in-store signage, special projects and.
• Worked closely with V.P. Creative Director and E.V.P. of Marketing on branding and marketing strategies for fashion magalogs, holiday campaigns, credit card launches, new store openings and seasonal events/promotions
• Partnered with V.P. Fashion Director in developing trend messages for each season
• Maintained and revised workflow process, copy standards and advertising guidelines
• Wrote, proofread and edited all advertising collateral, including TV, radio and vendor-supplied pieces, to ensure consistency and to accurately convey the Parisian voice
• Partnered with art directors and merchants to develop look and tone specific to the merchants’ needs

Birmingham, AL

• Wrote, edited and proofread all direct mail and special projects, including magazine ads, billboards and in-store signage
• Collaborated with art directors and special projects designer to develop, prioritize and ensure timely production of all collateral
• Built resource file and helped revise copy standards and guidelines with Creative Manager and Copy Team
• Worked with V.P. Fashion Director on developing in-store video script for trend messaging for the upcoming season

Birmingham, AL

• Developed promotional campaigns and corporate imaging
• Worked closely with the development of company website
• Wrote copy, edited and provided images for company’s Corporate Gift Catalog & e-Company Stores
• Worked closely with Sales Reps. on designing/writing proposals for new customers, Fulfillment Programs and e-Company Stores; created new ideas for corporate gifts and promotional products
• Managed Fulfillment Companies
• Supervised Embroidery Department and scheduled production